We empirically study how to seed products in a network in the presence of peer effects from both friends and strangers. The product adoption decisions of friends and strangers can both strongly influence consumers' purchase behaviour, but their importance relative to each other is unknown. We...

Companies in platform-based business markets have widely embraced freemium business models where profit primarily depends on a minority of paying customers. However, the key challenge of these models is transitioning participants from free users to paying consumers. To encourage paid...

For incumbent firms, architectural innovations are one of the most pernicious forms of tech nological change as they must recognize that significant organizational changes are required despite the innovation’s use of existing components. And, having done so, must then correctly determine which...

Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

We contribute to the literature on recommendation systems by proposing the Dynamic Nonparametric (DNP) model that incorporates a fully Bayesian approach into the traditional dynamic collaborative filtering and hence captures the change of customer preferences in the mobile game industry with...

This paper compares the results of an experiment conducted both in the laboratory and online with participants recruited from the same subject pool using the Trustlab platform. This platform has been used to obtain incentivized and internationally comparable behavioral economics measures of...