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  • Search: subject:"Computer game"
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Year of publication
Subject
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Computerspiel 1,925 Video game 1,848 Consumer behaviour 470 Konsumentenverhalten 470 Spieltheorie 409 Game theory 407 Social Web 263 Social web 263 Online-Marketing 176 Internet marketing 175 Werbewirkung 165 Advertising effects 162 Virtuelle Realität 162 Virtual reality 161 Gamification 154 Online retailing 126 Online-Handel 126 Werbung 113 Computerspieleindustrie 108 Video game industry 108 Advertising 105 Electronic Commerce 104 E-commerce 101 USA 101 United States 99 Innovation 98 Experiment 96 Internet 92 Theorie 88 Theory 88 Brand management 86 Markenführung 86 Deutschland 84 E-Learning 83 Germany 82 E-learning 81 Network economics 79 Netzwerkökonomik 79 Mobile Anwendung 73 Mobile application 73
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Online availability
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Undetermined 686 Free 453 CC license 35
Type of publication
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Article 1,292 Book / Working Paper 636 Journal 1
Type of publication (narrower categories)
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Article in journal 1,004 Aufsatz in Zeitschrift 1,004 Aufsatz im Buch 271 Book section 271 Graue Literatur 131 Non-commercial literature 131 Arbeitspapier 111 Working Paper 111 Hochschulschrift 62 Thesis 34 Case study 26 Fallstudie 26 Collection of articles of several authors 24 Sammelwerk 24 Aufsatzsammlung 18 Conference paper 16 Konferenzbeitrag 16 Konferenzschrift 12 Dissertation u.a. Prüfungsschriften 10 Collection of articles written by one author 6 Sammlung 6 Conference proceedings 3 Amtsdruckschrift 2 Bibliografie 2 Government document 2 Market information 2 Marktinformation 2 Ratgeber 2 Statistics 2 Statistik 2 Amtliche Publikation 1 Bibliografie enthalten 1 Bibliography included 1 CD-ROM, DVD 1 Elektronischer Datenträger 1 Glossar enthalten 1 Glossary included 1 Guidebook 1 Jugendsachbuch 1 Reprint 1
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Language
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English 1,716 German 204 Undetermined 8 French 4 Russian 1 Spanish 1
Author
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Castronova, Edward 24 Ward, Michael R. 17 Kretschmer, Tobias 10 Sreejesh, S. 10 Storz, Cornelia 10 Claussen, Jörg 9 Scholz, Tobias M. 9 Teipen, Christina 9 Teng, Ching-I 9 Cox, Joe 8 Engelstätter, Benjamin 8 Hamari, Juho 8 Parshakov, Petr 8 Vashisht, Devika 8 Zackariasson, Peter 8 Dwyer, Brendan 7 Harviainen, J. Tuomas 7 Kolb, Albert 7 Müller-Lietzkow, Jörg 7 Oechssler, Joerg 7 Reijmersdal, Eva A. van 7 Schipper, Burkhard 7 Terlutter, Ralf 7 Wagner, Gert G. 7 Bell, Mark W. 6 Breuer, Markus 6 Dürsch, Peter 6 Ghosh, Tathagata 6 Gretz, Richard T. 6 Hernandez, Monica D. 6 Klein, Kristina 6 Leclercq, Thomas 6 Nair, Harikesh 6 Pabilonia, Sabrina Wulff 6 Pavenkov, Oleg 6 Pelsmacker, Patrick de 6 Rubtcova, Mariia 6 Waiguny, Martin K. J. 6 Yoo, Byungjoon 6 Allal-Chérif, Oihab 5
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Institution
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IGI Global 14 Springer Fachmedien Wiesbaden 8 National Bureau of Economic Research 6 Information Resources Management Association 3 Dipartimento di Informatica e Studi Aziendali, Università degli Studi di Trento 2 Eric Cuvillier <Firma> 2 Harvard Graduate School of Business Administration 2 Nomos Verlagsgesellschaft 2 OECD 2 Organisation for Economic Co-operation and Development 2 Tectum Verlag 2 Vienna Games Conference <17., 2023, Wien> 2 Aix-Marseille Université / Centre de Droit du Sport 1 Axel-Springer-Verlag 1 Berlin Verlag 1 Berliner Wissenschafts-Verlag 1 Block de ideas SL 1 Center of Market Oriented Product and Production Management 1 Christian-Albrechts-Universität zu Kiel 1 DGT Jahrestagung <19., 2015, Kempten> 1 Deutsche Gesellschaft für Tourismuswissenschaft 1 Donau-Universität Krems / Universitätsbibliothek 1 Erich Schmidt Verlag 1 European Commission / Consumers, Health and Food Executive Agency 1 European Institute of Japanese Studies 1 Europäische Kommission 1 Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Struktur- und Kohäsionspolitik 1 FOM-Hochschule für Oekonomie & Management / Institut für Wirtschaftspsychologie 1 Friedrich-Schiller-Universität Jena 1 Fundació per a la Universität Oberta de Catalunya 1 Großbritannien / Department of Trade and Industry 1 Handelshochschule Leipzig 1 Hochschule Magdeburg-Stendal 1 Hochschule für Technik und Wirtschaft Berlin 1 Humboldt-Universität zu Berlin 1 Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen> 1 International Computer Game Conference <1, 2006, Köln> 1 International XR Conference / Annual conference <7., 2022, Lissabon> 1 Katholische Sozialethische Arbeitsstelle <Hamm, Westfalen> 1 London School of Economics and Political Science 1
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Published in...
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Journal of business research : JBR 38 Journal of advertising : official publication of the American Academy of Advertising 24 Technological forecasting & social change : an international journal 24 Journal of consumer behaviour : an international research review 16 Computer games as educational and management tools : uses and approaches 14 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 14 International journal of advertising : the quarterly review of marketing communications 14 Young consumers : insight and ideas for responsible marketers 13 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 12 Journal of retailing and consumer services 12 Journal of sport management : the official journal of the North American Society of Sport Management 12 SpringerLink / Bücher 12 The business of gamification : a critical analysis 12 Information systems research : ISR 11 Sport marketing quarterly : preferred journal of the Sport Marketing Association 11 Transforming gaming and computer simulation technologies across industries 11 Psychology & marketing 10 International journal of sports marketing & sponsorship 9 Journal of management information systems : JMIS 9 Management science : journal of the Institute for Operations Research and the Management Sciences 9 Research policy : policy, management and economic studies of science, technology and innovation 9 Springer eBook Collection 9 Creativity and innovation management 8 International journal of e-business research : an official publication of the Information Resources Management Association 8 International journal of electronic commerce : IJEC 8 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 8 Journal of marketing communications 8 Medienwirtschaft : MW ; Perspektiven der digitalen Transformation 8 Research 8 Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele 8 Application of gaming in new media marketing 7 European Sport management quarterly : ESMQ 7 International journal of innovation management 7 Journal of promotion management : innovations in planning and applied research 7 Advertising in new formats and media : current research and implications for marketers 6 Electronic commerce research 6 Harvard business review : HBR 6 International journal of advertising : the review of marketing communications 6 International journal of internet marketing and advertising : IJIMA 6 NBER working paper series 6
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Source
All
ECONIS (ZBW) 1,875 USB Cologne (EcoSocSci) 50 RePEc 4
Showing 141 - 150 of 1,929
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Antecedents and consequences of sending and receiving information in mobile gaming apps
Dinsmore, John; Swani, Kunal; Troise, Ciro; Wamwara, Wakiuru - In: Digital business 2 (2022) 2, pp. 1-11
Mobile gaming applications (apps) are increasingly engineered to encourage the sending and receiving information between players in hopes of generating word-of-mouth and stimulating purchases. This research utilizes a social influence perspective to examine the trait antecedents (identification...
Persistent link: https://www.econbiz.de/10013477418
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Influencer Marketing auf Twitch.tv
Zbornik, Silas - 2022
Persistent link: https://www.econbiz.de/10013461674
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Playing with religion : the gamification of jihad
Mahmoud, Firas - 2022
This report reviews existing knowledge on the convergence between jihad and gaming, and identifies areas that need further attention from academics and practitioners concerned with the spread of transnational jihadism. As video gaming becomes ubiquitous, its growing influence also has an impact...
Persistent link: https://www.econbiz.de/10013389330
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Gamified recruitment : a way to win the talent of tomorrow?
Martensen, Hannah; Martensen, Malte; Asanger, Johannes - In: Managerial economics 23 (2022) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10014249258
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Effectiveness of a serious game for teaching and increasing the awareness about the German energy transition
Sabadini, Felipe; Madlener, Reinhard - 2022
Persistent link: https://www.econbiz.de/10014283732
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How might serious games trigger a transformation in project management education? : lessons learned from 10 years of experimentations
Jaccard, Dominique; Bonnier, Knut Erik; Hellström, Magnus - In: Project leadership and society 3 (2022), pp. 1-9
While many studies have been published about project management serious games, most of them mainly describe characteristics and features of the games themselves. In those studies, little is found on the pedagogical implementation of serious games and on how they have impacted project management...
Persistent link: https://www.econbiz.de/10014284757
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The use of technology acceptance model to explain brand attitude and loyalty intention in e-commerce : the gamification case
Sari, Nadia Nila - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 72-96
Manuscript type: Research Article Research Aims: This paper analyzes the role of the Technology Acceptance Model (TAM), perceived enjoyment, perceived social influence, consumer intention to engage, and brand loyalty in the context of gamification in e-commerce. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10014335617
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Gamification : saving in digital banking is like playing a game
Rimenda, Tetty; Aulia, Meidina Rosa; Listiawati, Rodiana; … - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 2, pp. 211-220
Manuscript type: Research Paper Research Aims: The purpose of this paper is to explore the effect of gamification, such as badges, elements and challenges that are applied to banking features, on customers' intention to save Design/methodology/approach: This research explores how gamification is...
Persistent link: https://www.econbiz.de/10014335685
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A novel advertising media selection framework for online games in an intuitionistic fuzzy environment
Dahooie, Jalil Heidary; Estiri, Mehrdad; Janmohammadi, … - In: Oeconomia Copernicana 13 (2022) 1, pp. 109-150
Persistent link: https://www.econbiz.de/10013255811
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Reflections on video games, virtual communication, and our pandemic lives
Darling, Sally; Keller, Jessica - In: Journal of business anthropology 11 (2022) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10013256068
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