The consumption of digital content products (e.g., video games and live streaming) is often associated with multi-faceted, dynamically interacting consumer behavior that is subject to influence from pertinent external events. Inspired by these characteristics, we develop a novel attention-based...

This study investigates the impact of blockchain adoption on online game supply chain pricing and enterprises’ investments decisions under information asymmetry. Our analyses reveal that, first, with high market demand, enterprises will consistently adopt blockchain only when the quality...