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Search: subject:"Computer game"
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Subject
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Computerspiel
1,925
Video game
1,848
Consumer behaviour
470
Konsumentenverhalten
470
Spieltheorie
409
Game theory
407
Social Web
263
Social web
263
Online-Marketing
176
Internet marketing
175
Werbewirkung
165
Advertising effects
162
Virtuelle Realität
162
Virtual reality
161
Gamification
154
Online retailing
126
Online-Handel
126
Werbung
113
Computerspieleindustrie
108
Video game industry
108
Advertising
105
Electronic Commerce
104
E-commerce
101
USA
101
United States
99
Innovation
98
Experiment
96
Internet
92
Theorie
88
Theory
88
Brand management
86
Markenführung
86
Deutschland
84
E-Learning
83
Germany
82
E-learning
81
Network economics
79
Netzwerkökonomik
79
Mobile Anwendung
73
Mobile application
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Undetermined
686
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453
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35
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Article
1,292
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636
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1,716
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204
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8
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Castronova, Edward
24
Ward, Michael R.
17
Kretschmer, Tobias
10
Sreejesh, S.
10
Storz, Cornelia
10
Claussen, Jörg
9
Scholz, Tobias M.
9
Teipen, Christina
9
Teng, Ching-I
9
Cox, Joe
8
Engelstätter, Benjamin
8
Hamari, Juho
8
Parshakov, Petr
8
Vashisht, Devika
8
Zackariasson, Peter
8
Dwyer, Brendan
7
Harviainen, J. Tuomas
7
Kolb, Albert
7
Müller-Lietzkow, Jörg
7
Oechssler, Joerg
7
Reijmersdal, Eva A. van
7
Schipper, Burkhard
7
Terlutter, Ralf
7
Wagner, Gert G.
7
Bell, Mark W.
6
Breuer, Markus
6
Dürsch, Peter
6
Ghosh, Tathagata
6
Gretz, Richard T.
6
Hernandez, Monica D.
6
Klein, Kristina
6
Leclercq, Thomas
6
Nair, Harikesh
6
Pabilonia, Sabrina Wulff
6
Pavenkov, Oleg
6
Pelsmacker, Patrick de
6
Rubtcova, Mariia
6
Waiguny, Martin K. J.
6
Yoo, Byungjoon
6
Allal-Chérif, Oihab
5
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Institution
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IGI Global
14
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
6
Information Resources Management Association
3
Dipartimento di Informatica e Studi Aziendali, Università degli Studi di Trento
2
Eric Cuvillier <Firma>
2
Harvard Graduate School of Business Administration
2
Nomos Verlagsgesellschaft
2
OECD
2
Organisation for Economic Co-operation and Development
2
Tectum Verlag
2
Vienna Games Conference <17., 2023, Wien>
2
Aix-Marseille Université / Centre de Droit du Sport
1
Axel-Springer-Verlag
1
Berlin Verlag
1
Berliner Wissenschafts-Verlag
1
Block de ideas SL
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Donau-Universität Krems / Universitätsbibliothek
1
Erich Schmidt Verlag
1
European Commission / Consumers, Health and Food Executive Agency
1
European Institute of Japanese Studies
1
Europäische Kommission
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Struktur- und Kohäsionspolitik
1
FOM-Hochschule für Oekonomie & Management / Institut für Wirtschaftspsychologie
1
Friedrich-Schiller-Universität Jena
1
Fundació per a la Universität Oberta de Catalunya
1
Großbritannien / Department of Trade and Industry
1
Handelshochschule Leipzig
1
Hochschule Magdeburg-Stendal
1
Hochschule für Technik und Wirtschaft Berlin
1
Humboldt-Universität zu Berlin
1
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
1
International Computer Game Conference <1, 2006, Köln>
1
International XR Conference / Annual conference <7., 2022, Lissabon>
1
Katholische Sozialethische Arbeitsstelle <Hamm, Westfalen>
1
London School of Economics and Political Science
1
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Published in...
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Journal of business research : JBR
38
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
24
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of advertising : the quarterly review of marketing communications
14
Young consumers : insight and ideas for responsible marketers
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing and consumer services
12
Journal of sport management : the official journal of the North American Society of Sport Management
12
SpringerLink / Bücher
12
The business of gamification : a critical analysis
12
Information systems research : ISR
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
International journal of sports marketing & sponsorship
9
Journal of management information systems : JMIS
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Springer eBook Collection
9
Creativity and innovation management
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic commerce : IJEC
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Application of gaming in new media marketing
7
European Sport management quarterly : ESMQ
7
International journal of innovation management
7
Journal of promotion management : innovations in planning and applied research
7
Advertising in new formats and media : current research and implications for marketers
6
Electronic commerce research
6
Harvard business review : HBR
6
International journal of advertising : the review of marketing communications
6
International journal of internet marketing and advertising : IJIMA
6
NBER working paper series
6
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Source
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ECONIS (ZBW)
1,875
USB Cologne (EcoSocSci)
50
RePEc
4
Showing
171
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180
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171
Brand embeddedness in advergames through brand-game congruence and brand prominence : a typology of ways to design a game around a brand
Joassard, Amélie
;
Capelli, Sonia
- In:
International journal of advertising : the review of …
43
(
2024
)
7
,
pp. 1149-1171
Persistent link: https://www.econbiz.de/10015194146
Saved in:
172
Money, games, economies
König, Nikolaus
(
ed.
);
Denk, Natalie
(
ed.
); …
-
Vienna Games Conference <17., 2023, Wien>
-
2024
Persistent link: https://www.econbiz.de/10015176971
Saved in:
173
To be or not to be : will virtual worlds and the metaverse gain lasting traction?
Kaplan, Andreas
;
Haenlein, Michael
- In:
California management review
66
(
2024
)
4
,
pp. 5-22
Persistent link: https://www.econbiz.de/10015178141
Saved in:
174
PYP4Training : designing digital games for business process training
Lopes, Tatiane Neves
;
Araujo, Renata Mendes de
;
Classe, …
- In:
Business process management journal
30
(
2024
)
5
,
pp. 1446-1471
Persistent link: https://www.econbiz.de/10015324295
Saved in:
175
How fun overcame fear : the gamification of a graduate-level statistics course
Trinh, Mai P.
;
Chico, Robert J.
;
Reed, Rachel M.
- In:
Journal of management education : the official …
48
(
2024
)
4
,
pp. 735-776
Persistent link: https://www.econbiz.de/10015324651
Saved in:
176
Playful approaches to leadership development : three innovative uses of games in the classroom
Schrier, Karen
;
Zahradnik, Anne
;
Shaenfield, David
- In:
Journal of management education : the official …
48
(
2024
)
4
,
pp. 777-801
Persistent link: https://www.econbiz.de/10015324656
Saved in:
177
Leveraging gamification to enhance persuasive behaviour and streamline online product returns : an approach grounded in multiple case studies
Debadrita Panda
;
Raut, Sachin Kumar
;
Rana, Sudhir
;
Mad …
- In:
The journal of business & industrial marketing
39
(
2024
)
12
,
pp. 2684-2698
Persistent link: https://www.econbiz.de/10015205298
Saved in:
178
The impact of social media-related motivation on fantasy sport users' playing skills, sense of competition and performance expectancy
Rai, Jaskirat Singh
;
Cho, Heetae
;
Itani, Maher
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
11
,
pp. 2931-2952
Persistent link: https://www.econbiz.de/10015210847
Saved in:
179
A newsvendor game on digital platforms
Sucky, Eric
;
Straubert, Christian
- In:
Supply Management Research : Aktuelle …
,
(pp. 73-104)
.
2024
Persistent link: https://www.econbiz.de/10015135846
Saved in:
180
Debtors at play : gaming behavior and consumer credit risk
Gong, Shuaishuai
;
Levine, Ross
;
Chen, Lin
;
Xie, Wensi
- In:
Management science : journal of the Institute for …
70
(
2024
)
9
,
pp. 5691-5708
Persistent link: https://www.econbiz.de/10015136131
Saved in:
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