Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Computer game"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Computerspiel
1,925
Video game
1,848
Consumer behaviour
470
Konsumentenverhalten
470
Spieltheorie
409
Game theory
407
Social Web
263
Social web
263
Online-Marketing
176
Internet marketing
175
Werbewirkung
165
Advertising effects
162
Virtuelle Realität
162
Virtual reality
161
Gamification
154
Online retailing
126
Online-Handel
126
Werbung
113
Computerspieleindustrie
108
Video game industry
108
Advertising
105
Electronic Commerce
104
E-commerce
101
USA
101
United States
99
Innovation
98
Experiment
96
Internet
92
Theorie
88
Theory
88
Brand management
86
Markenführung
86
Deutschland
84
E-Learning
83
Germany
82
E-learning
81
Network economics
79
Netzwerkökonomik
79
Mobile Anwendung
73
Mobile application
73
more ...
less ...
Online availability
All
Undetermined
686
Free
453
CC license
35
Type of publication
All
Article
1,292
Book / Working Paper
636
Journal
1
Type of publication (narrower categories)
All
Article in journal
1,004
Aufsatz in Zeitschrift
1,004
Aufsatz im Buch
271
Book section
271
Graue Literatur
131
Non-commercial literature
131
Arbeitspapier
111
Working Paper
111
Hochschulschrift
62
Thesis
34
Case study
26
Fallstudie
26
Collection of articles of several authors
24
Sammelwerk
24
Aufsatzsammlung
18
Conference paper
16
Konferenzbeitrag
16
Konferenzschrift
12
Dissertation u.a. Prüfungsschriften
10
Collection of articles written by one author
6
Sammlung
6
Conference proceedings
3
Amtsdruckschrift
2
Bibliografie
2
Government document
2
Market information
2
Marktinformation
2
Ratgeber
2
Statistics
2
Statistik
2
Amtliche Publikation
1
Bibliografie enthalten
1
Bibliography included
1
CD-ROM, DVD
1
Elektronischer Datenträger
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
Jugendsachbuch
1
Reprint
1
more ...
less ...
Language
All
English
1,716
German
204
Undetermined
8
French
4
Russian
1
Spanish
1
Author
All
Castronova, Edward
24
Ward, Michael R.
17
Kretschmer, Tobias
10
Sreejesh, S.
10
Storz, Cornelia
10
Claussen, Jörg
9
Scholz, Tobias M.
9
Teipen, Christina
9
Teng, Ching-I
9
Cox, Joe
8
Engelstätter, Benjamin
8
Hamari, Juho
8
Parshakov, Petr
8
Vashisht, Devika
8
Zackariasson, Peter
8
Dwyer, Brendan
7
Harviainen, J. Tuomas
7
Kolb, Albert
7
Müller-Lietzkow, Jörg
7
Oechssler, Joerg
7
Reijmersdal, Eva A. van
7
Schipper, Burkhard
7
Terlutter, Ralf
7
Wagner, Gert G.
7
Bell, Mark W.
6
Breuer, Markus
6
Dürsch, Peter
6
Ghosh, Tathagata
6
Gretz, Richard T.
6
Hernandez, Monica D.
6
Klein, Kristina
6
Leclercq, Thomas
6
Nair, Harikesh
6
Pabilonia, Sabrina Wulff
6
Pavenkov, Oleg
6
Pelsmacker, Patrick de
6
Rubtcova, Mariia
6
Waiguny, Martin K. J.
6
Yoo, Byungjoon
6
Allal-Chérif, Oihab
5
more ...
less ...
Institution
All
IGI Global
14
Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
6
Information Resources Management Association
3
Dipartimento di Informatica e Studi Aziendali, Università degli Studi di Trento
2
Eric Cuvillier <Firma>
2
Harvard Graduate School of Business Administration
2
Nomos Verlagsgesellschaft
2
OECD
2
Organisation for Economic Co-operation and Development
2
Tectum Verlag
2
Vienna Games Conference <17., 2023, Wien>
2
Aix-Marseille Université / Centre de Droit du Sport
1
Axel-Springer-Verlag
1
Berlin Verlag
1
Berliner Wissenschafts-Verlag
1
Block de ideas SL
1
Center of Market Oriented Product and Production Management
1
Christian-Albrechts-Universität zu Kiel
1
DGT Jahrestagung <19., 2015, Kempten>
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
Donau-Universität Krems / Universitätsbibliothek
1
Erich Schmidt Verlag
1
European Commission / Consumers, Health and Food Executive Agency
1
European Institute of Japanese Studies
1
Europäische Kommission
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Struktur- und Kohäsionspolitik
1
FOM-Hochschule für Oekonomie & Management / Institut für Wirtschaftspsychologie
1
Friedrich-Schiller-Universität Jena
1
Fundació per a la Universität Oberta de Catalunya
1
Großbritannien / Department of Trade and Industry
1
Handelshochschule Leipzig
1
Hochschule Magdeburg-Stendal
1
Hochschule für Technik und Wirtschaft Berlin
1
Humboldt-Universität zu Berlin
1
Instituttet for Industriøkonomi og Virksomhedsstrategi <Kopenhagen>
1
International Computer Game Conference <1, 2006, Köln>
1
International XR Conference / Annual conference <7., 2022, Lissabon>
1
Katholische Sozialethische Arbeitsstelle <Hamm, Westfalen>
1
London School of Economics and Political Science
1
more ...
less ...
Published in...
All
Journal of business research : JBR
38
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
24
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
International journal of advertising : the quarterly review of marketing communications
14
Young consumers : insight and ideas for responsible marketers
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of retailing and consumer services
12
Journal of sport management : the official journal of the North American Society of Sport Management
12
SpringerLink / Bücher
12
The business of gamification : a critical analysis
12
Information systems research : ISR
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Transforming gaming and computer simulation technologies across industries
11
Psychology & marketing
10
International journal of sports marketing & sponsorship
9
Journal of management information systems : JMIS
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Springer eBook Collection
9
Creativity and innovation management
8
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic commerce : IJEC
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Research
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Application of gaming in new media marketing
7
European Sport management quarterly : ESMQ
7
International journal of innovation management
7
Journal of promotion management : innovations in planning and applied research
7
Advertising in new formats and media : current research and implications for marketers
6
Electronic commerce research
6
Harvard business review : HBR
6
International journal of advertising : the review of marketing communications
6
International journal of internet marketing and advertising : IJIMA
6
NBER working paper series
6
more ...
less ...
Source
All
ECONIS (ZBW)
1,875
USB Cologne (EcoSocSci)
50
RePEc
4
Showing
181
-
190
of
1,929
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
181
Can gamification affect the advertising effectiveness in social media?
Tabaeeian, Reihaneh Alsadat
;
Rahgozar, Shakiba
; …
- In:
Journal of communication management
28
(
2024
)
3
,
pp. 404-422
Persistent link: https://www.econbiz.de/10015272741
Saved in:
182
Roles of cognition demand and advertising literacy in advergames
Vashisht, Devika
- In:
Arts and the market : AAM
14
(
2024
)
2/3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10015165237
Saved in:
183
Once upon a game : boosting brand storytelling through gamification
Vega, Elias
;
Camarero Izquierdo, Carmen
- In:
The journal of product & brand management
33
(
2024
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10015165273
Saved in:
184
Gamification myopia : satiation effects in gamified activities
Hammedi, Wafa
;
Leclercq, Thomas
;
Steils, Nadia
- In:
Journal of service research
27
(
2024
)
2
,
pp. 213-230
Persistent link: https://www.econbiz.de/10014580421
Saved in:
185
Examining the effect of gamification mobile app on conference engagement : an integration of S-O-R framework and UGT
Jung, Shinyong
;
Lee, Seonjeong
;
Leitch, Stephen
- In:
International journal of event and festival management
15
(
2024
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10015065376
Saved in:
186
Players' attitudes towards advertising in mobile games
Christino, Juliana Maria Magalhães
;
Cardozo, Erico …
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 339-363
Persistent link: https://www.econbiz.de/10015065561
Saved in:
187
Internet gaming disorder as a maladaptive behavioral consumption of online gaming
Kim, El-Lim
;
Milani, Luca
;
Gentile, Douglas
- In:
Maladaptive Consumer Behavior : Theory, Research, and …
,
(pp. 45-71)
.
2024
Persistent link: https://www.econbiz.de/10015066127
Saved in:
188
Playing to learn : developing self-directed learning skills through serious games
Pacheco-Velazquez, Ernesto
;
Rodés Paragarino, Virginia
; …
- In:
Journal of international education in business : JIEB
17
(
2024
)
3
,
pp. 416-430
Persistent link: https://www.econbiz.de/10015326728
Saved in:
189
Translating virtual product scarcity in gaming to real-world brand value
Fukuda, Reo
;
Nomura, Takuya
;
Akamatsu, Naoki
- In:
Psychology & marketing
41
(
2024
)
11
,
pp. 2608-2624
Persistent link: https://www.econbiz.de/10015133872
Saved in:
190
Online car-hailing market regulation strategy in china : from the perspective of quadrilateral evolutionary games
In:
Computational economics
64
(
2024
)
2
,
pp. 815-840
Persistent link: https://www.econbiz.de/10015078065
Saved in:
First
Prev
14
15
16
17
18
19
20
21
22
23
24
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
