"Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital....

This book contains the refereed proceedings of the 7th International Conference on Software Business, ICSOB 2016, held in Ljubljana, Slovenia, in June 2016. Software business refers to commercial activities in and around the software industry aimed at generating income from the delivery of...

This book contains revised and extended versions of selected papers from the Fifth International Symposium on Business Modeling and Software Design, BMSD 2015, held in Milan, Italy, in July 2015. The symposium was organized and sponsored by the Interdisciplinary Institute for Collaboration and...

Reform and Practice of Laboratory Course for Compiler Principle in HIT -- A Philosophical Comparison of Chinese and European Models of Computer Science Education -- Study of Progressive Training Plan on Software Engineering Talents -- Agile Software Development in Business Informatics: Using...