This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may...

Introduction -- Theoretical and Conceptual Foundation -- Preliminary Research Model -- Research Design -- Descriptive Findings -- Single-Case Analysis -- Cross-Case Synthesis -- Summary and Discussion -- Conclusion. .

This book examines how and why collaborative quality assurance techniques, particularly pair programming and peer code review, affect group cognition and software quality in agile software development teams. Prior research on these extremely popular but also costly techniques has focused on...

Demand-Driven Inventory Optimization and Replenishment shows how companies can support supply chain metrics and business initiatives by removing the weak points built into their inventory systems. Beginning with a thorough examination of Just in Time, Efficient Consumer Response, and...

We examine how the architecture of products relates to their quality. Using an architectural representation that accounts for both the hierarchical and dependency relationships between modules and components, we define a new construct, system cyclicality. System cyclicality recognizes component...

This paper considers a dynamic model of the evolution of open source software projects, focusing on the evolution of quality, contributing programmers, and users who contribute customer support to other users. Programmers who have used open source software are motivated by reciprocal altruism to...

The question of why so many developers dedicate time and effort into contributing to Open Source Projects (OSP) is one of the most intriguing questions in OS research. Several preliminary studies have theorized about and empirically examined this challenging question. They suggest a variety of...

Dieses Arbeitspapier gibt einen Überblick über die in den Jahren 2008 und 2009 an der NORDAKADEMIE durchgeführten Aktivitäten des Projektes NORDPOL (NORDakademie Programmierunterricht OnLine). Dies betrifft insbesondere fünf elementare Lernaktivitäten, die die Vorlesung ergänzen und den...