"This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of...

Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Acknowledgments -- Author -- Introduction-Why Health Tech Is Beginning to Transform Public Health -- 1 The Complex History of Global Public Health Tech Innovation -- Can Public Health Be Defined-And What If...