In the study of complex economic phenomena, it is common to observe the application of different statistical methods to analyze historical data (database) or to generate forecasts under the application of different econometrics models. This is based on the use of sophisticated and powerful...

In this research, the authors examine the impact of imagination-focused visualization on the evaluation of really new products (RNPs). They compare imagination-focused visualization with memory-focused visualization and demonstrate that focusing on the imaginative aspects of an RNP leads to...

In this research, the authors examine the impact of imagination-focused visualization on the evaluation of really new products (RNPs) - that is, products that provide novel benefits but involve high learning costs. They compare imagination-focused visualization with memory-focused visualization...