"This book presents the concepts of big data, explores its analytics and technologies and their applications and develops an understanding of issues pertaining to the use of big data in multidisciplinary fields. It explores big data through the historical and technical background, architecture,...

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and...

Business today relies on effectively using data to predict trends and sales. Predictive analytics is the tool that can make it happen, and this book eliminates the tricks and shows you how to use it. You'll learn to prepare and process your data, create goals, build a predictive model, get your...

"[This book] is a pivotal reference source for the latest academic research on embedding and associating semantics with multimedia information to improve data retrieval techniques. Highlighting a range of pertinent topics such as automation, knowledge discovery, and social networking, this book...

This book proposes the need for new rhetorical, social, theoretical, and cognitive strategies to which visual imagery could contribute as a meaning-making system to new literacies in screen-based technologies. The key aim of this book is to illuminate the discursive and rhetorical power of...