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  • Search: subject:"Computerized video content analysis"
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Bespielte Medien 1 Computerized video content analysis 1 Crowdfunding 1 Crowdfunding success prediction 1 Ensemble learning 1 Erfolgsfaktor 1 Forecasting model 1 Internet marketing 1 Multimodal analysis 1 Online-Marketing 1 Pre-recorded media 1 Predictive model 1 Prognoseverfahren 1 Success factor 1 Video ad 1 Video ad content 1 Visualisierung 1 Visualization 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Al-Qershi, Osamah M. 1 Kwon, Junbum 1 Li, Zhaokun 1 Zhao, Shuning 1
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European journal of marketing 1
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ECONIS (ZBW) 1
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Predicting crowdfunding success with visuals and speech in video ads and text ads
Al-Qershi, Osamah M.; Kwon, Junbum; Zhao, Shuning; Li, … - In: European journal of marketing 56 (2022) 6, pp. 1610-1649
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