This qualitative study explored the factors affecting mobile marketing acceptance and adoption. Unlike existing studies that investigated the mobile marketing adoption factors from the end users' perspective, this study has explored the challenges, opportunities, and implications of the state of...

Purpose: This research delves into the user experiences associated with ten mobile banking applications in Indonesia. The study aims to highlight the technological innovations that drive user satisfaction, pinpoint areas requiring enhancement, and offer foresight into the evolving landscape of...

By regulating how firms collect, store, and use data, privacy laws may change the role of data in production and alter firm demand for information technology inputs. We study how firms respond to privacy laws in the context of the EU's General Data Protection Regulation (GDPR) by using seven...

The study aimed to determine the main factors that predicted users' intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, using...

Purpose - This paper aims to prove the following hypothesis Problem Statement: HYPOTHESIS (1) User Experience collection of mobile applications can be done using the Crowdsourcing mechanism; (2) User Experience collection of mobile applications are influenced by the mindset of Crowdmembers,...

Entry by rival app stores on the two currently available mobile operating systems is an exciting potential benefit of the European Union's Digital Markets Act (DMA). Apple and Google will need to share the technical specifications of their interfaces with developers and offer them the same...