Search Results - subject:"Conation"

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The celebrity influencer : delineating the effect of tourism-oriented short video marketing on international tourist conation

Matiza, Tafadzwa; Slabbert, Elmarie - In: Journal of global marketing 37 (2024) 4, pp. 331-349

Persistent link: https://www.econbiz.de/10015192620

STRATEGIC BRAND POSITIONING ANALYSIS THROUGH COMPARISON OF COGNITIVE AND CONATIVE PERCEPTIONS

Manhas, Parikshat S. - In: Journal of Economics, Finance and Administrative Science 15 (2010) 29, pp. 15-33

trailing a factor analytic adaptation of importance performance analysis. In turn, conation will be gauged by stated intent of …

Persistent link: https://www.econbiz.de/10009319500

Gender difference in the conative component of entrepreneurial orientation

Bertoncelj, Andrej; Kovaéc, Darko - In: Journal for East European Management Studies 14 (2009) 4, pp. 357-368

The aim of this paper is to investigate the question of gender difference in the entrepreneurial orientation of managers in the post-transition economy of Slovenia. The concept of intervening variables as parts of the conative components of entrepreneurial orientation is introduced and gender...

Persistent link: https://www.econbiz.de/10010322896

Gender difference in the conative component of entrepreneurial orientation

Bertoncelj, Andrej; Kovač, Darko - In: Journal of East European management studies : JEEMS 14 (2009) 4, pp. 357-368

Persistent link: https://www.econbiz.de/10009787720