Hendrikse, G.W.J.; Smit, R. - Erasmus Research Institute of Management (ERIM), ERIM … - 2007
-tablished that a concentric diversification strategy results in randomly distributed clusters of related products of the product … capture the feature of concentric diversification, while the transition rules will drive the evolution
of the product … portfolio. This simple model, consisting of concentric diversification and the single origin
constraint, is able to address the …
