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Search: subject:"Conceptual metaphor theory"
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Feminist phenomenology
3
Lived experiences
3
Advertising
2
Advertising effects
2
Beeinflussung des Unbewussten
2
Conceptual Metaphor Theory
2
Conceptual metaphor theory (CMT)
2
Consumer behaviour
2
Entrepreneurship
2
Entrepreneurship approach
2
Frauen
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Frauenbewegung
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Gender Economics
2
Gender economics
2
Institutional context
2
Interpretative phenomenological analysis (IPA)
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Konsumentenverhalten
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Lehrbücher
2
Metaphern
2
N. Gregory Mankiw
2
Paul A. Samuelson
2
Sustainable product
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Weibliche Führungskräfte
2
Werbewirkung
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Werbung
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Women
2
Women managers
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Women's entrepreneurship
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Women's movement
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conceptual metaphor theory
2
Öko-Produkt
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ökonomische Bildung
2
Business start-up
1
Conceptual Metaphor Theory (CMT)
1
Entrepreneurial orientation (EO)
1
Entrepreneurs
1
Environmental consciousness
1
Gender
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Gender studies
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Gendering
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Free
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Arbeitspapier
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Graue Literatur
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conceptual-paper
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English
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Basini, Serge
3
Cooney, Thomas M.
3
Oliveira, Edicleia
3
Graupe, Silja
2
Steffestun, Theresa
2
Gutentag, Jolie
1
Russell, Cristel Antonia
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Shirai, Miyuri
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International Journal of Entrepreneurial Behavior & Research
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of entrepreneurial behavior & research
1
International journal of gender and entrepreneurship
1
Working Paper Serie
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Working Paper Serie des Instituts für Ökonomie : working papers
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ECONIS (ZBW)
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EconStor
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Selling sustainability : making green advertising more concrete with circular economy message framing
Gutentag, Jolie
;
Russell, Cristel Antonia
- In:
International journal of advertising : the review of …
44
(
2025
)
1
,
pp. 47-65
Persistent link: https://www.econbiz.de/10015194214
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2
Location matters when advertising sustainable products : influences of conceptual metaphor and anthropomorphism
Shirai, Miyuri
- In:
International journal of consumer studies
49
(
2025
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10015333860
Saved in:
3
Framing a feminist phenomenological inquiry into the lived experiences of women entrepreneurs
Oliveira, Edicleia
;
Basini, Serge
;
Cooney, Thomas M.
- In:
International journal of entrepreneurial behavior & research
30
(
2024
)
11
,
pp. 91-119
Persistent link: https://www.econbiz.de/10015272189
Saved in:
4
Navigating gendered spaces : a feminist phenomenological exploration of women entrepreneurs lived experiences within government support agencies
Oliveira, Edicleia
;
Basini, Serge
;
Cooney, Thomas M.
- In:
International journal of gender and entrepreneurship
16
(
2024
)
4
,
pp. 564-601
Persistent link: https://www.econbiz.de/10015074501
Saved in:
5
Framing a feminist phenomenological inquiry into the lived experiences of women entrepreneurs
Oliveira, Edicleia
;
Basini, Serge
;
Cooney, Thomas M.
- In:
International Journal of Entrepreneurial Behavior & Research
30
(
2024
)
11
,
pp. 91-119
through the integration of IPA and
conceptual
metaphor
theory
(CMT). …
Persistent link: https://www.econbiz.de/10015345185
Saved in:
6
"The market deals out profit and losses": Wie ökonomische Standardlehrbücher das unreflektierte Denken in Metaphern fördern
Graupe, Silja
;
Steffestun, Theresa
-
2018
Metaphor
Theory
verfolgen die Autorinnen die Einführung des Konzeptes "der Markt" als abstraktes und weitestgehend … "des Marktes" im Zentrum der Untersuchungen. Mittels textanalytischer Methoden und mit Rückgriff auf die
Conceptual
…
Persistent link: https://www.econbiz.de/10012001901
Saved in:
7
"The market deals out profit and losses" : wie ökonomische Standardlehrbücher das unreflektierte Denken in Metaphern fördern
Graupe, Silja
;
Steffestun, Theresa
-
2018
Metaphor
Theory
verfolgen die Autorinnen die Einführung des Konzeptes "der Markt" als abstraktes und weitestgehend … "des Marktes" im Zentrum der Untersuchungen. Mittels textanalytischer Methoden und mit Rückgriff auf die
Conceptual
…
Persistent link: https://www.econbiz.de/10012000595
Saved in:
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