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Industrial marketing management : the international journal for industrial and high-tech firms
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Managing to make markets : marketization and the conceptualization work of strategic nets in the life science sector
Mason, Katy
;
Friesl, Martin
;
Ford, Chris J.
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 52-69
Persistent link: https://www.econbiz.de/10011822025
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