Crabbe, Marjolein; Vandebroek, Martina - In: Journal of Choice Modelling 5 (2012) 1, pp. 22-45
Most attributes in transportation studies, such as the travel time and the travel cost of a travel mode or road alternative, have a clear rank order in their attribute levels. Therefore one option in a choice set of an experimental design can dominate the other alternatives in the set. This...