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  • Search: subject:"Configuration Coordination Globalization Globalization process"
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Configuration Coordination Globalization Globalization process 1
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Ivarsson, Inge 1 Johanson, Jan 1 Vahlne, Jan-Erik 1
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International Business Review 1
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The tortuous road to globalization for Volvo's heavy truck business: Extending the scope of the Uppsala model
Vahlne, Jan-Erik; Ivarsson, Inge; Johanson, Jan - In: International Business Review 20 (2011) 1, pp. 1-14
The globalization of a firm is a time-consuming and incremental process similar in nature to the internationalization process. We adapt the Uppsala Internationalization Process Model ([Johanson and Vahlne, 1977] and [Johanson and Vahlne, 2009]) to explain the globalization process. We define...
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