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Search: subject:"Configurational thinking"
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configurational thinking
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Journal of macromarketing
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Management communication quarterly : an international journal
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ECONIS (ZBW)
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Systematic theory mapping : deciphering causal complexity of brand externalities
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
44
(
2024
)
1
,
pp. 81-115
Persistent link: https://www.econbiz.de/10014584709
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A configurational approach to attracting participation in crowdsourcing social innovation : the case of Openideo
Wang, Rong
;
Chen, Bin
- In:
Management communication quarterly : an international …
37
(
2023
)
2
,
pp. 340-367
Persistent link: https://www.econbiz.de/10014294082
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