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Beziehungsmarketing
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Constraint-based relationship
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Informational and relational influences on electronic word of mouth : an empirical study of an online consumer discussion forum
Shih, Hung-pin
;
Lai, Kee-hung
;
Cheng, T. C. E.
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 137-165
Persistent link: https://www.econbiz.de/10009767382
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