Search Results - subject:"Construct Definition"

Using a systematic literature review to clarify ambiguous construct definitions : identifying a leader credibility definitional model

Clark, W. Randy; Clark, Leigh Anne; Williams, Ralph I. <Jr.> - In: Management review quarterly 75 (2025) 1, pp. 183-217

Persistent link: https://www.econbiz.de/10015458525

A comprehensive definition for "operational excellence"

Kovilage, Manori P.; Yapa, Saman T. W. S.; Hewagamage, … - In: Vidyodaya journal of management : VJM 8 (2022) 2, pp. 24-54

Persistent link: https://www.econbiz.de/10014233752

Brand authenticity, its conceptualization, and its relevance to nonprofit marketing

Wymer, Walter; Akbar, Mohammad Muzahid - In: International review on public and non-profit marketing 14 (2017) 3, pp. 359-374

Persistent link: https://www.econbiz.de/10011916485

Defining and measuring corporate social reputations

Dowling, Grahame - In: Annals in Social Responsibility 2 (2016) 1, pp. 18-28

Purpose The purpose of this paper is to outline a theory-based approach to defining the corporate reputation construct. Design/methodology/approach The approach taken is to describe how to create a well-formed nominal definition of a construct and then show how this definition is translated into...

Persistent link: https://www.econbiz.de/10014677415

Customer centricity : the construct and the operational antecedents

Lamberti, Lucio - In: Journal of strategic marketing 21 (2013) 7, pp. 588-612

Persistent link: https://www.econbiz.de/10010233691

A proposed procedure for construct definition in marketing

Gilliam, David A.; Voss, Kevin - In: European Journal of Marketing 47 (2013) 1/2, pp. 5-26

reviews important contributions to construct definition in the literature from marketing, management, psychology and the … philosophy of science. The authors expound construct definition in both practical and theoretical spheres to motivate the … proposed procedure. Findings – A six‐step procedure for construct definition and redefinition in marketing is developed. The …

Persistent link: https://www.econbiz.de/10014722878

Defining the “global” in global leadership

Mendenhall, Mark E.; Reiche, B. Sebastian; Bird, Allan; … - In: Journal of World Business 47 (2012) 4, pp. 493-503

-construct can be analyzed: complexity, flow, and presence. Finally, we offer a revised construct definition and conclude with …

Persistent link: https://www.econbiz.de/10011065267

Marketing measurement revolution : The C‐OAR‐SE method and why it must replace psychometrics

Rossiter, John R. - In: European Journal of Marketing 45 (2011) 11/12, pp. 1561-1588

Purpose – New measures in marketing are invariably created by using a psychometric approach based on Churchill's “scale development” procedure. This paper aims to compare and contrast Churchill's procedure with Rossiter's content‐validity approach to measurement, called C‐OAR‐SE....

Persistent link: https://www.econbiz.de/10014722777