Search Results - subject:"Consumer‐based brand equity"

Consumer-based brand equity of South African luxury fashion brands

Appiah-Nimo, Kenneth; Muthambi, Amukelani; Devey, Richard - In: Journal of fashion marketing and management 28 (2024) 4, pp. 775-791

Persistent link: https://www.econbiz.de/10015323598

The central role of consumer-brand engagement in product and service brand contexts

Ndhlovu, T.; Maree, T. - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 944-961

Persistent link: https://www.econbiz.de/10015138152

The relationship of internet banking users' emotional brand experiences and consumer-based brand equity

Akın, Sibel; Gürbüz, Esen - In: European journal of management studies : EJMS 29 (2024) 1, pp. 85-113

Persistent link: https://www.econbiz.de/10015095291

Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity

Laradi, Sofiane; Berber, Noureddine; Rehman, Hafiz Mudassir - In: Cogent Business & Management 10 (2023) 3, pp. 1-17

Consumer-Based Brand Equity using qualitative and quantitative research methods. The results demonstrate that the ability to … post and interact on social media positively correlates with consumer-based brand equity. Conversely, the monitoring … capabilities of social media marketing (SMM) did not establish a significant association with Consumer-Based Brand Equity. These …

Persistent link: https://www.econbiz.de/10014527351

Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

Brandão, Amélia; Magalhães, Francisca - In: Cogent Business & Management 10 (2023) 3, pp. 1-49

sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was …

Persistent link: https://www.econbiz.de/10014527833

Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion

Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49

sustainable luxury (ATSL) and the consequent impact on consumer-based brand equity (CBBE). A cross-cultural quantitative study was …

Persistent link: https://www.econbiz.de/10014505234

Unlocking the power of social media marketing : investigating the role of posting, interaction, and monitoring capabilities in building brand equity

Laradi, Sofiane; Berber, Noureddine; Hafiz Mudassir Rehman - In: Cogent business & management 10 (2023) 3, pp. 1-17

Persistent link: https://www.econbiz.de/10014506002

Consumer-based brand equity of South African luxury fashion brands

Appiah-Nimo, Kenneth; Muthambi, Amukelani; Devey, Richard - In: Journal of Fashion Marketing and Management: An … 28 (2023) 4, pp. 775-791

analysing the consumer-based brand equity (CBBE) of South African luxury fashion brands and its outcomes on the purchase …

Persistent link: https://www.econbiz.de/10015350499

Eliciting consumer-engagement and experience to foster consumer-based-brand-equity : moderation of perceived-health-beliefs

Satar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir … - In: The service industries journal 45 (2025) 2, pp. 277-302

Persistent link: https://www.econbiz.de/10015194288

The influence of non-product-related attributes on media brands' consumption

Saulīte, Linda; Ščeulovs, Deniss; Pollák, Frantiések - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-26

This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15-24. Due to technological developments, new media content consumption patterns have emerged. New...

Persistent link: https://www.econbiz.de/10014329605