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Search: subject:"Consumer–brand identity theory"
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A new dualistic approach to brand passion: Harmonious and obsessive
Swimberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of Business Research
67
(
2014
)
12
,
pp. 2657-2665
. This research paper integrates
consumer
brand
identity
theory
, refines the definition of brand passion, and proposes a …
Persistent link: https://www.econbiz.de/10010931212
Saved in:
2
When luxury advertising adds the identitary values of luxury : a semiotic analysis
Anido Freire, N.
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2666-2675
Persistent link: https://www.econbiz.de/10010483025
Saved in:
3
A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
Saved in:
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