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Search: subject:"Consumer–brand relationship"
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Consumer behaviour
72
Konsumentenverhalten
72
Beziehungsmarketing
68
Relationship marketing
68
Markenartikel
60
Brand
59
Brand management
56
Markenführung
54
Brand image
53
Markenimage
53
Brand loyalty
35
Markentreue
35
Consumer-brand relationship
34
consumer-brand relationship
22
Emotion
19
Social Web
15
Social web
15
Consumer–brand relationship
10
Internet marketing
10
Online-Marketing
10
Personality psychology
10
Persönlichkeitspsychologie
10
Kundenzufriedenheit
9
Customer satisfaction
8
Viral marketing
7
Virales Marketing
7
Advertising effects
6
Brand love
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Dienstleistungsqualität
6
Service quality
6
Social media
6
Werbewirkung
6
Brand equity
5
Brand hate
5
Bibliometrics
4
Bibliometrie
4
Brand experience
4
Confidence
4
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Undetermined
71
Free
12
CC license
1
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Article
86
Book / Working Paper
2
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Article in journal
74
Aufsatz in Zeitschrift
74
research-article
5
Article
3
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English
84
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4
Author
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Jin, ChangHyun
4
Mrad, Mona
3
Astakhova, Marina
2
Becheur, Imene
2
Chiu, Weisheng
2
Cui, Charles Chi
2
Cui, Ge-Qi
2
Fetscherin, Marc
2
Han, Hee-Eun
2
Kaushik, Arun Kumar
2
Kumar, Vikas
2
Langner, Tobias
2
Lee, Jung-Yong
2
Loureiro, Sandra Maria Correia
2
Rahman, Renée
2
Ramadan, Zahy
2
Shobeiri, Saeed
2
Simões, Cláudia
2
Sung, Yongjun
2
Swimberghe, Krist R.
2
Temme, Dirk
2
Trudeau H., Sabrina
2
Won, Doyeon
2
Wooldridge, Barbara Ross
2
Abithakumari, Jensolin
1
Abu Farha, Allam K.
1
Agrawal, Shivan
1
Ahmad, Anees
1
Ahmad, Naveed
1
Ahn, Hongmin
1
Ahuja, Vandana
1
Alnawas, Ibrahim
1
Andrews MacLelland, Melinda
1
Asante, Isaac Owusu
1
Aurier, Philippe
1
Aziz, Rahila
1
Babay, Hanene
1
Bahia, Kamilia
1
Bajpai, Naval
1
Bandyopadhyay, Argho
1
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Journal of business research : JBR
6
Journal of retailing and consumer services
5
Psychology & marketing
4
The journal of brand management : an international journal
4
Journal of consumer marketing
3
Asia Pacific journal of marketing and logistics
2
Journal of Business Research
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of hospitality marketing & management
2
Journal of marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Technology analysis & strategic management
2
The journal of product & brand management
2
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Business ethics, the environment & responsibility
1
Cogent Business & Management
1
Cogent business & management
1
Decision : official journal of Indian Institute of Management Calcutta
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Global Business & Finance Review (GBFR)
1
Global business and finance review
1
Global business review
1
International Journal of Sports Marketing and Sponsorship
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
Journal of Asia Business Studies
1
Journal of Brand Management
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of business & economics research
1
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ECONIS (ZBW)
74
Other ZBW resources
5
RePEc
4
EconStor
3
BASE
2
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1
Drivers and outcomes of a shopper-retailer's app relationship
Abu Farha, Allam K.
;
El Hedhli, Kamel
;
Alnawas, Ibrahim
; …
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015117900
Saved in:
2
How customer community engagement and employee dynamic learning capability impact service performance through customization? : a firm-customer synergistic perspective
He, Jiaxun
;
Hu, Jingyi
;
Zhang, Fan
- In:
Journal of research in interactive marketing : …
19
(
2025
)
2
,
pp. 246-267
Persistent link: https://www.econbiz.de/10015416698
Saved in:
3
Young consumers’ brand distrust model : understanding the antecedents of young consumers’ distrust of brands
Jesse, Tuominen
;
Niina, Sormanen
;
Lauri, Hietajärvi
; …
- In:
Journal of business research : JBR
190
(
2025
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015416612
Saved in:
4
From digital corporate social responsibility (CSR) to consumer voice : shaping CSR-specific electronic word of mouth in hospitality industry
Jiang, Mingdi
;
Ahmad, Naveed
;
Muhammad Zulqarnain Arshad
; …
- In:
Journal of hospitality marketing & management
34
(
2025
)
4
,
pp. 574-607
Persistent link: https://www.econbiz.de/10015417951
Saved in:
5
The impacts of corporate digital irresponsibility (CDiR) and corporate digital responsibility (CDR) communications on consumers' brand perceptions
Shin, Hyejo Hailey
;
Lee, Minwoo
;
Lee, Seonjeong
;
Jeong, …
- In:
International journal of hospitality management
129
(
2025
),
pp. 1-15
Persistent link: https://www.econbiz.de/10015434262
Saved in:
6
Moderating role of perceived justice between employee incivility and consequences of brand hate
Fakhra Malik Mushtaq
;
Zalfa Laili Hamzah
;
Ezlika Ghazali
- In:
Journal of Asia Business Studies
19
(
2025
)
1
,
pp. 204-230
Persistent link: https://www.econbiz.de/10015327107
Saved in:
7
Parting ways in the marketplace : trajectories of divorce in consumer-brand relationships
Ferraz, Sofia Batista
;
Dallabrida, Yuri Marcel
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
15/16
,
pp. 1437-1473
Persistent link: https://www.econbiz.de/10015194120
Saved in:
8
Consumers as volunteers? : the influence of value congruence on consumers' voluntary performance
Elsharnouby, Mohamed H.
;
Elsharnouby, Tamer H.
; …
- In:
Journal of marketing analytics : JMA
12
(
2024
)
2
,
pp. 445-464
Persistent link: https://www.econbiz.de/10015138026
Saved in:
9
Why do consumers hate brands, and how do they react to brand hate? : moderating role of big five personality traits
Chahal, Hardeep
;
Dolkar, Rigzin
- In:
Decision : official journal of Indian Institute of …
51
(
2024
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10015188569
Saved in:
10
A meta-analysis exploring the relationship between perceived brand ethicality and consumer response
Geetha, M.
;
Kaushik, Arun Kumar
;
Abithakumari, Jensolin
; …
- In:
Business ethics, the environment & responsibility
33
(
2024
)
4
,
pp. 763-779
Persistent link: https://www.econbiz.de/10015097535
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