Search Results - subject:"Consumer Behaviour"

Consumer perceptions matter : a case study of an anomaly in English football

Reade, J. James; Ours, Jan C. van - 2024

In 1983 England's fifth-tier football competition introduced a two-points-for-a-home-win and three-points-for-an-away-win reward system. This system was abolished after three seasons. The anomalous point system may have been introduced to reduce home advantage but the reasons are not fully clear...

Persistent link: https://www.econbiz.de/10015326333

Understanding approaches to social partnerships : investigating target audience reactions and non-profit managers' business practice : a mixed-methods study

Rayne, Daniel; Pervan, Simon; McDonald, Heath; Leckie, … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 45-71

Persistent link: https://www.econbiz.de/10014549717

A bartender, a brand rep and a customer walk into a bar : an exploration of the expert middleperson in the Persuasion Knowledge Model

Wagn, Lauren; Penner, Sara - In: Cogent business & management 11 (2024) 1, pp. 1-14

This research explores the relationship between liquor brand representatives and bartenders, its effects on the bartenders’ profession and subsequent theoretical implications from a Persuasion Knowledge Model perspective. Seven senior craft cocktail bartenders who act as both ‘agent’ and...

Persistent link: https://www.econbiz.de/10014520069

Luxury beauty products purchase behaviour of affluent consumers : the role of brand consciousness and brand distinctiveness in Zimbabwe

Jaravaza, Divaries Cosmas; Moyo, Tobias; Mukucha, Paul - In: Cogent business & management 11 (2024) 1, pp. 1-13

The purpose of the study was to establish the extent to which brand consciousness and brand distinctiveness influence customer purchase decisions. The thrust was on interrogating whether there were any symbiotic relations between luxury beauty products’ brand consciousness, brand...

Persistent link: https://www.econbiz.de/10014519435

Meta-analytic review of online purchase intention : conceptualising the study variables

Ghosh, Munmun - In: Cogent business & management 11 (2024) 1, pp. 1-35

researchers to devise effective strategies to optimise consumer behaviour in the online shopping domain. …

Persistent link: https://www.econbiz.de/10014535297

Estimating geographical retail markets from card spending data

Doshi, Samir; Hoolohan, Vicky; Lewis, Tabitha; … - 2024

Persistent link: https://www.econbiz.de/10015084607

Hidden consequences of consumer protection on the financial market : regulation-introduced bias

Šindelář, Jiří; Budinský, Petr - In: Prague economic papers : a bimonthly journal of … 33 (2024) 3, pp. 277-318

This paper deals with the problem of how the risk perception among retail customers is affected by the consumer protection regulation on the financial market. Through a questionnaire survey, we have measured the effect of selected consumer protection measures on banking or investment decisions...

Persistent link: https://www.econbiz.de/10015054101

Can gene-editing accelerate the protein shift? : consumer acceptance of an upcycled meat-substitute

Edenbrandt, Anna Kristina; Lagerkvist, Carl-Johan - In: Food policy 126 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015070101

Preferences of generations of customers in Slovakia in the field of marketing communication and their impact on consumer behaviour

Cagala, Matúš; Babčanová, Dagmar - In: Administrative Sciences : open access journal 14 (2024) 9, pp. 1-15

marketing communication and its influence on consumer behaviour. Currently, marketing communication is an integral part of …, Generation Y, and Generation Z, and how these preferences influence their consumer behaviour. Based on the analysis of primary … strategies. At the same time, the paper enables a better understanding of the dynamics of consumer behaviour in the context of …

Persistent link: https://www.econbiz.de/10015072408

Much more than just an ingredient : palm oil and its consumer perspectives in Indonesia

Lieke, Sophie-Dorothe; Adhi, Andriyono Kilat - 2024

While consumers in palm oil-importing countries mainly encounter palm oil as an ingredient, consumers in palm oil-producing nations additionally rely on it as their primary cooking oil. Using focus group discussions across low, middle- and high-income groups (10 groups, n=81), this paper...

Persistent link: https://www.econbiz.de/10015061555