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  • Search: subject:"Consumer Commitment"
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Subject
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Marketing Management (incl. Strategy and Customer Relations) 2 Consumer Commitment 1 Consumer Satisfaction 1 Consumer commitment 1 Consumer satisfaction 1 Interpersonal Service 1 Interpersonal service 1 Marketing not elsewhere classified 1 Multi-Group Analysis 1 Self-Service Technology 1 Technology-based self-service 1
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Online availability
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Free 2
Type of publication
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Article 2
Type of publication (narrower categories)
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Congress Report 2
Language
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Undetermined 2
Author
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Beatson, A. T. 1 Beatson, Amanda T. 1 Coote, L. 1 Lee, Nick 1 Lings, Ian 1 Rudd, J. 1 Rudd, John 1 Souchen, Anne 1
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BASE 2
Showing 1 - 2 of 2
Cover Image
Self-service technology, consumer satisfaction and consumer commitment : a multigroup investigation
Beatson, Amanda T.; Lings, Ian; Rudd, John; Lee, Nick; … - 2005
explore the impact of SST on consumer satisf action and on three dimensions of consumer commitment. Multi-group analysis is …
Persistent link: https://www.econbiz.de/10009438101
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Cover Image
The use of technology-based self-service on assessments of consumer satisfaction and consumer commitment
Beatson, A. T.; Coote, L.; Rudd, J. - 2004
multidimensional measure of consumer commitment.Data are collected from 241 hotel guests. The results suggest personal-service is more …
Persistent link: https://www.econbiz.de/10009437929
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