Search Results - subject:"Consumer Decision-Making Process"

A study on the factors that impact consumer decision making process in the context of using social media for choosing a hotel in India among students

Vasumathi, A.; Ambrose, Jeffrey - In: International journal of business process integration … 11 (2024) 3, pp. 221-236

Persistent link: https://ebvufind01.dmz1.zbw.eu/10015063496

Developing a multi-dimensional product evaluation scale

Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary - In: Psychology & marketing 39 (2022) 2, pp. 271-293

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012796095

Framing the customer journey : touch point categories and decision-making process stages

Towers, Angela; Towers, Neil - In: International journal of retail and distribution management 50 (2022) 3, pp. 317-341

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013398005

Organizational attributes and their effect on donor intentions : examining how the descriptors used in marketing communications can affect donor support

Donaldson, Darla; Winter, Natalie; Bigley, Joel - In: Journal of nonprofit & public sector marketing 33 (2021) 5, pp. 516-538

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012802206

Fashion consumers' channel-hopping profiles by psychographics and demographics

Lee, Stacy H.; Jung, Sojin - In: International journal of market research 62 (2020) 5, pp. 615-632

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012308977

Corporate social responsibility and consumer behaviour in the hospitality sector : its effects on the decision-making process

Sahelices-Pinto, César; Lanero-Carrizo, Ana; … - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 132-150

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012027574

Investigating Word of Mouth as Advertising Tool for Mobile devices in South Africa

Scheers, Louise van; Prinsloo, Carly - In: International Journal of Academic Research in Business … 4 (2014) 11, pp. 332-354

Samsung Electronics entered the mobile device market on the back of their successes in other markets for electronic devices. The mobile device space in South Africa was dominated by Nokia and Blackberry and in a short space of time Samsung stormed into a tie for the top spot alongside Blackberry...

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011132512

Mobile Service Design Thinking for Consumer Decision-Making Under Multichannel Environment

Hsiao, Ming-Hsiung - In: International Journal of Online Marketing (IJOM) 8 (2018) 2, pp. 57-71

The purpose of this article is to present mobile service design thinking, with the aid of mobile devices and mobile internet, to help consumers make proper decisions throughout the process in today's multichannel environment such that they can complete their activities and thus achieve value....

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012046833

A research paper on digital marketing communication and consumer buying decision process : an empirical study in the Indian passenger car market

Dahiya, Rekha; Gayatri - In: Journal of global marketing 31 (2018) 2, pp. 73-95

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011963097

Corporate social responsibility and consumer behavior in the cosmetics sector : a study in the Spanish context

Vázquez-Burguete, José Luis; Sahelices-Pinto, César; … - In: International review on public and non-profit marketing 14 (2017) 3, pp. 375-390

Persistent link: https://ebvufind01.dmz1.zbw.eu/10011916502