Search Results - subject:"Consumer Evaluation"

Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609

Persistent link: https://www.econbiz.de/10014290771

Surprisingly unsustainable : how and when hindsight biases shape consumer evaluations of unsustainable and sustainable products

Geissmar, Julien; Niemand, Thomas; Kraus, Sascha - In: Business strategy and the environment 32 (2023) 8, pp. 5969-5991

Persistent link: https://www.econbiz.de/10014466904

How do consumers evaluate identical products at different retailers? : a text mining approach using product reviews

Jang, Sungha; Kang, Ji Hye; Liu, Tian; Yang, Huichen - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10015327188

How emerging-market brands can overcome a weak country image

Raji, Mustafa; Magnusson, Peter; Martirosyan, Yuri - In: International marketing review 42 (2025) 1, pp. 128-148

Persistent link: https://www.econbiz.de/10015202418

The impact of COVID-19 on consumer evaluation of authentic advertising messages

Park, Jooyoung; Kim, Jungkeun; Lee, Daniel C.; Kim, … - In: Psychology & marketing 39 (2022) 1, pp. 76-89

Persistent link: https://www.econbiz.de/10012796063

Investigating the consumer evaluation of the co-branding of luxury brands

Chen, Xi; Li, Zhe - 2022

Persistent link: https://www.econbiz.de/10013397521

Unpacking product design awards : a qualitative inquiry into consumer perceptions and responses

Idemen, Elif; Elmadağ Baş, Ayşe Banu - In: Qualitative market research : an international journal 27 (2024) 5, pp. 705-723

Persistent link: https://www.econbiz.de/10015324683

Lending a hand to the competitor : how brand-to-brand help on social media affects consumer evaluations

Zhang, Yicong; Zhang, Xueyao - In: Journal of advertising 53 (2024) 4, pp. 588-604

Persistent link: https://www.econbiz.de/10015050208

Businesses beware : an empirical study on buyer behaviour on search and evaluation of products before and after purchase

Baskar, R.; Ganesh, B. - In: International journal of business and globalisation : IJBG 37 (2024) 3, pp. 297-308

Persistent link: https://www.econbiz.de/10015063952

Unpacking product design awards: a qualitative inquiry into consumer perceptions and responses

Idemen, Elif; Elmadag, A. Banu - In: Qualitative Market Research: An International Journal 27 (2024) 5, pp. 705-723

Purpose This paper aims to explore consumer perceptions of product design awards (PDAs) and their impact on consumer product evaluation and attitude formation about the award-winning product, the award-winning organization and the award-granting organization. Design/methodology/approach Based on...

Persistent link: https://www.econbiz.de/10015355059