Search Results - subject:"Consumer Experience"

Does a tick make it alright? : transgender and non-binary people's perspective and behaviour towards the Rainbow Tick

Smith, Johnpaul; Kennedy, Ann-Marie - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 17/18, pp. 1688-1717

Persistent link: https://www.econbiz.de/10015194129

Literature review of extended reality research in consumer experience : insight from semantic network analysis and topic modeling

Choi, Hansol; Lee, Hyemi - In: Asia marketing journal 26 (2024) 1, pp. 45-59

Persistent link: https://www.econbiz.de/10015398957

The impact of order fulfillment on consumer experience : text mining consumer reviews from Amazon US

Vakulenko, Yulia; Figueirinhas, Diogo; Hellström, Daniel; … - In: International journal of physical distribution and … 54 (2024) 6, pp. 558-585

Persistent link: https://www.econbiz.de/10015076989

Mapping the future of tech-infused luxury : a roadmap and research directions

Al-Issa, Nermain; Thanasi, Marsela - In: International journal of consumer studies 48 (2024) 6, pp. 1-29

Persistent link: https://www.econbiz.de/10015333745

Artificial intelligence is the magic wand making customer-centric a reality! : an investigation into the relationship between consumer purchase intention and consumer engagement through affective attachment

Bilal, Muhammad; Zhang, Yunfeng; Cai, Shukai; Akram, Umair - In: Journal of retailing and consumer services 77 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014462292

Different roles of two kinds of digital coexistence : the impact of social presence on consumers' purchase intention in the live streaming shopping context

Li, Nianlin; Xuan, Changchun; Chen, Rui - In: Journal of retailing and consumer services 80 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015114731

When the road is rocky : investigating the role of vulnerability in consumer journeys

Sudbury-Riley, Lynn; Hunter-Jones, Philippa; Al-Abdin, Ahmed - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1045-1068

Persistent link: https://www.econbiz.de/10015048116

A hybrid multi-attribute decision-making model for the systematic evaluation of exoticism-themed retail spaces from the perspective of consumer experience

Zheng, Wei-Quan; Cheung, Sze-Man; Zhu, Bo-Wei; Xiong, Lei; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-22

Persistent link: https://www.econbiz.de/10015101056

The relationship of consumer psychology and consumer experience to consumer satisfaction and organisational performance : literature review

Suchánek, Petr; Činčalová, Simona - In: Cogent business & management 11 (2024) 1, pp. 1-17

Consumer psychology, consumer experience, consumer satisfaction, and organizational performance constitute domains that … experience, consumer cognition (as a component of consumer experience), and organizational (financial) performance. Despite the … context. The inquiry encompasses consumer satisfaction, personality (as a constituent of consumer psychology), consumer …

Persistent link: https://www.econbiz.de/10015427224

Detecting Greenwashing! The Influence of Product Colour and Product Price on Consumers’ Detection Accuracy of Faked Bio-fashion

Ende, L.; Reinhard, M.-A.; Göritz, L. - In: Journal of Consumer Policy 46 (2023) 2, pp. 155-189

While there exists recent research about greenwashing in the context of branding and product packaging as well as advertising, we investigated greenwashing detection depending on the cues colour and price of the product itself. We hypothesized: The more the product cues fit to the mental...

Persistent link: https://www.econbiz.de/10015126820