adoption under the influence of consumer inertia and market isomorphism. The presence of inertia elements could naturally act … one smartphone. The derived results show behavioural intention to use positively influenced consumer inertia. The natural … inhibiting role of consumer inertia is weakened by two market isomorphism forces (i.e., coercive pressures and normative …

We study the pricing decision of firms in the presence of consumer inertia. Inertia can arise from habit formation … and counterfactual analysis. In particular, consumer inertia affects the scope of market power. We show that the effects … dynamics. We develop an empirical model to estimate consumer inertia using aggregate, market-level data. We apply the model to …