Search Results - subject:"Consumer Intentions"

Less saturated, more eco-friendly : color saturation and consumer perception of product sustainability

Pichierri, Marco; Pino, Giovanni - In: Psychology & marketing 40 (2023) 9, pp. 1830-1849

Persistent link: https://www.econbiz.de/10014338328

A review of green purchase with reference to individual consumers and organizational consumers : a TCCM approach

Narendra Babu Bommenahalli Veerabhadrappa; Fernandes, … - In: Cleaner and responsible consumption 8 (2023), pp. 1-13

Green buying research in the past has been very focused on studying the behavior of individual consumers (B2C) and organizational consumers (B2B). However, there has been no attempt to compare the factors that influence the green buying of individual consumers and organizational consumers. This...

Persistent link: https://www.econbiz.de/10014516293

What are the determinants of consumers' online reviews adoption for hotel bookings : a structural equation modelling approach

Lata, Suman; Rana, Krishma - In: Enlightening tourism : ET ; a pathmaking journal 11 (2021) 1, pp. 171-193

Persistent link: https://www.econbiz.de/10012583842

Consumer intentions to perform difficult behaviors: Role of brand-self connection, prominence and relationship length

Sameeni, Maleeha Shahid; Qadeer, Faisal - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 9 (2015) 3, pp. 719-741

(actual or intentions); however, there is lack of systematic study on gauging consumer intentions to perform difficult … managers to understand how and what level of self-connection and prominence is required for creating necessary consumer … intentions to perform difficult behaviors in the favour of the brand, keeping in view the type of product they are dealing in. …

Persistent link: https://www.econbiz.de/10011938478

Consumer intentions to perform difficult behaviors : role of brand-self connection, prominence and relationship length

Sameeni, Maleeha Shahid; Qadeer, Faisal - In: Pakistan journal of commerce and social sciences 9 (2015) 3, pp. 719-741

Persistent link: https://www.econbiz.de/10011928674