Search Results - subject:"Consumer Involvement"

Realisation that online advertisements are misleading : involvement of middle-aged and older adults with botanical dietary supplements

Sun, Yuting; Zhang, Jianting; Li, Yixuan - In: Journal of retailing and consumer services 79 (2024), pp. 1-18

Persistent link: https://www.econbiz.de/10015101898

The changing role and behaviour of consumers in last mile logistics services : a review

Cebeci, Merve Seher; Bok, Michiel de; Tavasszy, Lorant A. - In: Journal of supply chain management science : JSCMS 4 (2023) 3/4, pp. 114-138

The growth of e-commerce and omnichannel retailing has led to significant changes in urban logistics deliveries. In addition to the traditional delivery channels, new solutions have been introduced, such as click-and-collect, parcel locker delivery, crowdshipping, and on-site delivery. However,...

Persistent link: https://www.econbiz.de/10014513726

Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust

Cardoso, Antonio; Paulauskaitçe, Augustçe; Hachki, Hajar - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 3, pp. 1-16

In this study, Airbnb's brand personality is explored in relation to its effects on consumer involvement and … consumer involvement and institutional trust, with competence having the biggest impact on consumer involvement, and …

Persistent link: https://www.econbiz.de/10014329604

Impact of mobile banking application interactivity on consumer engagement : an experiment-based investigation

Shankar, Amit - In: Journal of global information management 30 (2022) 5, pp. 1-18

Persistent link: https://www.econbiz.de/10012799498

Analysis of commodity traceability service effects on the purchase behavior of consumers using an evolutionary game model

Liu, Jingyang; Ai, Shizhong; Du, Rong; Brugha, Cathal M. - In: Data science and management : DSM 5 (2022) 4, pp. 175-186

with different degrees of involvement in purchasing behavior. The results show that traceability cost, consumer involvement … indicate that businesses need to constantly reduce the cost of traceability to improve consumer involvement and the perceived …

Persistent link: https://www.econbiz.de/10014517976

Analysis of the impact of Airbnb brand personality on consumer involvement and institutional trust

Cardoso, Antonio; Paulauskaitė, Augustė; Hachki, Hajar; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-16

Persistent link: https://www.econbiz.de/10013272773

Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

Vera, Jorge; Espinosa, Marco - In: Journal of business economics and management 20 (2019) 2, pp. 208-224

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through attitude towards the ad and advertising cognition....

Persistent link: https://www.econbiz.de/10012175677

Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

Vera, Jorge; Espinosa, Marco - In: Journal of Business Economics and Management (JBEM) 20 (2019) 2, pp. 208-224

Persistent link: https://www.econbiz.de/10015401220

ВЗАИМОСВЯЗЬ ВОСПРИНИМАЕМОЙ СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ КОМПАНИИ И ПОТРЕБИТЕЛЬСКОЙ ЛОЯЛЬНОСТИ

ФИРСАНОВА О. В.; ПОТЁПКИН М. С. - In: Проблемы современной экономики (2013) 3, pp. 106-108

В статье рассмотрены теоретические аспекты влияния социальной ответственности компании на построение долгосрочных отношений с потребителями в рамках...

Persistent link: https://www.econbiz.de/10011238555

Analisis Keterlibatan Konsumen dan Perbedaan antar Merek terhadap Keputusan Membeli Mie Instan Merek Sedaap pada Mahasiswa Fakultas Pertanian USU

Gozali, Ahmad Luqman Harun - 2011

This research titled “Analysis of The Influence of Consumer Involvement and Differences inter Brands for Buying … aims to determine and analyze the influences of consumer involvement and differences inter brands for buying decision … research is whether the consumer involvement and differences inter brands for buying decision instant noodles brand of Sedaap …

Persistent link: https://www.econbiz.de/10009464365