Search Results - subject:"Consumer Learning"

The rise of virtual representation of fashion in marketing practices : how it can encourage sustainable luxury fashion consumption

Zhou, Shuang; Baek, Eunsoo; Jang, Juyeun - In: Sustainable Luxury : An International Perspective, (pp. 217-292). 2022

Persistent link: https://www.econbiz.de/10013362686

Gathering pre-purchase information for a cruise vacation with virtual reality : the effects of media technology and gender

Martínez-Molés, Víctor; Jung, Timothy; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 407-429

Persistent link: https://www.econbiz.de/10012798199

The effects of online review platforms on restaurant revenue, consumer learning, and welfare

Fang, Limin - In: Management science : journal of the Institute for … 68 (2022) 11, pp. 8116-8143

Persistent link: https://www.econbiz.de/10014279966

Consumers' intention to adopt virtual grocery shopping : do technological readiness and the optimisation of consumer learning matter?

Thomas-Francois, Kimberly; Somogyi, Simon - In: International journal of retail and distribution management 50 (2022) 5, pp. 638-657

Persistent link: https://www.econbiz.de/10013398091

Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion

Thomas-Francois, Kimberly; Somogyi, Simon - In: International journal of electronic marketing and … 12 (2021) 4, pp. 323-338

Persistent link: https://www.econbiz.de/10012669842

Brands in virtual reality games : affective processes within computer-mediated consumer experiences

Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465

Persistent link: https://www.econbiz.de/10012420439

Sequential effects of indirect, direct, and virtual sport experiences on consumer learning

Kim, Yongjae; Lee, Seungbum; Lee, Younghan - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 235-246

Persistent link: https://www.econbiz.de/10012667344

Not too much nor too little : salience bias in mobile plan choices

Jin, Haofeng; Lu, Zhentong; Huang, Liqiang; Dou, Junsheng - In: Telecommunications policy : the international journal … 45 (2021) 4, pp. 1-11

Persistent link: https://www.econbiz.de/10012614815

Family health spillovers : evidence from the RAND health insurance experiment

Hodor, Michal - In: Journal of health economics 79 (2021), pp. 1-18

Persistent link: https://www.econbiz.de/10013190830

The different effect of consumer learning on incentives to differentiate in Cournot and Bertrand competition

Conze, Maximilian; Kramm, Michael - 2017

Brander and Spencer (2015a,b), to analyze the effect of consumer learning on firms' incentives to differentiate their products … more likely to invest in differentiation with consumer learning than without. This is in line with implications of the … firms compete in prices. Here, the effect of consumer learning is reversed, so that differentiation is less likely with …

Persistent link: https://www.econbiz.de/10011583459