Firms often offer menus of two-part tariffs to price discriminate among consumers with heterogeneous preferences. In this paper we study the effectiveness of this screening mechanism when consumers are uncertain about the quality of the good and resolve this uncertainty through consumption...

We investigate the roles of social influence in the formation of consumer perceptions and preferences for pro-environmental technologies, using the example of battery electric vehicles (BEVs). The context was a technology-based workplace in the U.K. with around 500 members of staff, 57 of whom...

Through a series of experiments we illustrate how the sequential order in which consumers receive information can influence the way this information is processed and affect consumers’ decisions. Specifically, when participants initially receive information regarding brand/quality or...

Purpose – This article seeks to make a critical contribution to the contemporary debate on the active role of children as consumers, exploring the different meanings children confer on consumer goods and spaces in retail settings. Design/methodology/approach – A total of 60 children were...

Consumer new product adoption and preference evolution or learning may be influenced by intrinsic or internal factors (e.g., usage experiences, personal characteristics), external influences (e.g., social effects, media), and marketing activities of the firm. Moreover, the preference evolution...