Search Results - subject:"Consumer Learning"

A Dynamic Oligopoly Structural Model for the Prescription Drug Market After Patent Expiration

Ching, Andrew - Econometric Society - 2004

incorporate consumer learning and consumer heterogeneity into an empirical dynamic oligopoly model. In the model, firms choose …

Persistent link: https://www.econbiz.de/10005130250

Selling to Strategic Consumers When Product Value Is Uncertain: The Value of Matching Supply and Demand

Swinney, Robert - In: Management Science 57 (2011) 10, pp. 1737-1751

We address the value of quick response production practices when selling to a forward-looking consumer population with uncertain, heterogeneous valuations for a product. Consumers have the option of purchasing the product early, before its value has been learned, or delaying the purchase...

Persistent link: https://www.econbiz.de/10010990465

Predictably Non-Bayesian: Quantifying Salience Effects in Physician Learning About Drug Quality

Camacho, Nuno; Donkers, Bas; Stremersch, Stefan - In: Marketing Science 30 (2011) 2, pp. 305-320

Experimental and survey-based research suggests that consumers often rely on their intuition and cognitive shortcuts to make decisions. Intuition and cognitive shortcuts can lead to suboptimal decisions and, especially in high-stakes decisions, to legitimate welfare concerns. In this paper, we...

Persistent link: https://www.econbiz.de/10009218458

Consumer learning, switching costs, and heterogeneity: A structural examination

Osborne, Matthew - In: Quantitative Marketing and Economics 9 (2011) 1, pp. 25-70

Persistent link: https://www.econbiz.de/10008925921

How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products

Banerjee, Sumitro; Sarvary, Miklos - In: Quantitative Marketing and Economics 7 (2009) 4, pp. 445-481

Persistent link: https://www.econbiz.de/10008565171

Brand Equity, Consumer Learning and Choice

Erdem, Tulin; Broniarczyk, Susan; Charavarti, Dipankar; … - Volkswirtschaftliche Fakultät, … - 1999

The aim of this paper is to explore the links between brand equity, consumer learning and consumer choice processes in …

Persistent link: https://www.econbiz.de/10011108757

From Status-Seeking Consumption to Social Norms. An Application to the Consumption of Cleanliness

Woersdorfer, Julia Sophie - Volkswirtschaft Abteilung, Fachbereich … - 2008

Interdependencies in consumer behavior stem from either status-seeking consumption or compliance with social norms. This paper analyzes how a consumption act changes from a means to signal the consumerâ€™s status to a means of norm compliance. It is shown that such a transformation can only...

Persistent link: https://www.econbiz.de/10005765298

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions

Mehta, Nitin; Xinlei (Jack) Chen; Narasimhan, Om - In: Marketing Science 27 (2008) 3, pp. 334-355

Prior behavioral research has suggested that advertising can influence a consumer's quality evaluation through informative and transformative effects. The informative effect acts directly to inform a consumer of product attributes and hence shapes her evaluations of brand quality. The...

Persistent link: https://www.econbiz.de/10008787523

Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?

Freimer, Marshall; Horsky, Dan - In: Marketing Science 27 (2008) 5, pp. 796-810

periodic price promotions, most of the existing theories do not attribute this phenomenon to underlying consumer learning. Yet … promotion on a brand. This paper examines the connection between consumer learning and the offering of price promotions. The … consumer model specified is Markovian in nature and encompasses in addition to consumer learning other empirical findings such …

Persistent link: https://www.econbiz.de/10008787819

Asymmetric Consumer Learning and Inventory Competition

Gaur, Vishal; Park, Young-Hoon - In: Management Science 53 (2007) 2, pp. 227-240

We develop a model of consumer learning and choice behavior in response to uncertain service in the marketplace … show that asymmetry in consumer learning has a significant impact on the optimal service levels, market shares, and profits …

Persistent link: https://www.econbiz.de/10009197721