Zheng, Chundong; Baumann, Christoph - In: Journal of retailing and consumer services 81 (2024), pp. 1-9
invite consumer participation in these initiatives. This research aims to investigate how the framing of messages influences … the effectiveness of CER messages that involve consumer participation (or not). A secondary data analysis using data from … not involve consumer participation invitation, the concrete and coalition messages lead to positive brand attitudes. In …