Search Results - subject:"Consumer Segmentation"

Developing consumer segments in Canada for a shift towards sustainable diets

Mollaei, Sadaf; Dias, Goretty M.; Lynes, Jennifer K. - In: Journal of consumer marketing 43 (2026) 1, pp. 81-97

Persistent link: https://www.econbiz.de/10015620356

Tailoring the ideal customer : a methodological framework for buyer persona design in the tailoring industry

Ospina-Agudelo, Juan Camilo; Suárez-Rodríguez, Carlos … - In: Administrative Sciences : open access journal 16 (2026) 1, pp. 1-25

Amid rapid digital transformation and shifting consumption models, the tailoring industry faces a dual challenge: preserving its artisanal essence while adapting to the expectations of an increasingly digital-oriented clientele. This study introduces a methodological framework for designing...

Persistent link: https://www.econbiz.de/10015609786

How healthy are you? : segmenting psychological and behavioral diversity in healthy food choices

Boncompagni, Anna - In: Italian journal of marketing : ITJM 2025 (2025) 3, pp. 247-266

Persistent link: https://www.econbiz.de/10015526490

A consumer perspective on Corporate Digital Responsibility : an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of business economics : JBE 94 (2024) 7/8, pp. 979-1024

Persistent link: https://www.econbiz.de/10015084327

A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of Business Economics 94 (2023) 7, pp. 979-1024

informational approaches, consumer preferences are rather heterogeneous suggesting that consumer segmentation is beneficial for …. This work aims at contributing to the evolving research base by empirically assessing consumer preferences and a consumer … segmentation approach with regard to companies' concrete CDR activities, thus supporting the operationalization of CDR. Hence, this …

Persistent link: https://www.econbiz.de/10015272877

Variety of shopping modes: Theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of Business Economics and Management (JBEM) 24 (2023) 5, pp. 857-876

With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...

Persistent link: https://www.econbiz.de/10015401560

A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences

Carl, K. Valerie; Mihale-Wilson, Cristina; Zibuschka, Jan; … - In: Journal of Business Economics 94 (2023) 7, pp. 979-1024

informational approaches, consumer preferences are rather heterogeneous suggesting that consumer segmentation is beneficial for …. This work aims at contributing to the evolving research base by empirically assessing consumer preferences and a consumer … segmentation approach with regard to companies’ concrete CDR activities, thus supporting the operationalization of CDR. Hence, this …

Persistent link: https://www.econbiz.de/10015404607

Manufacturer rebate strategy under chain to chain competition

He, Haojia; Ai, Xingzheng; Wang, Ganfu; Zhong, Li - In: Journal of the Operational Research Society 74 (2023) 5, pp. 1316-1330

Persistent link: https://www.econbiz.de/10014334971

Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications

Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876

Persistent link: https://www.econbiz.de/10014460384

Consumer segmentation with large language models

Li, Yinan; Liu, Ying; Yu, Muran - In: Journal of retailing and consumer services 82 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015441074

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