products. We contribute to signaling theory by showing that consumer traits such as consumer social responsibility can play an … important role in the effectiveness of the signal. In addition, these findings contribute to consumer social responsibility … research as well as consumer behavior literature by showing that the company size effect is moderated by consumer social …

products. We contribute to signaling theory by showing that consumer traits such as consumer social responsibility can play an … important role in the effectiveness of the signal. In addition, these findings contribute to consumer social responsibility … research as well as consumer behavior literature by showing that the company size effect is moderated by consumer social …

morality–mortality determinants of consumer social responsibility and the assumptions of terror management theory in the … squares technique is applied for data analysis. Findings With the contingent role of religiosity, consumer social … responsibility influences socially conscious consumption, which in turn drives the commitment and connection of green-brand affect …