To stay relevant with the ever-changing customers, companies have to create value by perpetually evolving the relationship between their brand and customers. The enduring success from the world’s most well-known automotive brands such as BMW, Mercedes-Benz, and Harley-Davidson can be...

In recent years, an innovative eco-designed container (replace type) has been developed with expectation of further reducing plastic consumption. This container is used by installing the flexible package directly. Moreover, it contributed to removal of the process of refilling. This study aimed...