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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Kim, Sang Jin"
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Consumer behaviour
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Customer value
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Kim, Sang Jin
Ko, Eunju
14
Kim, Kyung Hoon
8
Liu, Matthew Tingchi
6
Thaichon, Park
6
Bae, Joonheui
5
Bruwer, Johan
5
Islam, Tahir
5
Kim, Wooyang
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Mathur, Anil
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Moschis, George P.
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Aiello, Gaetano
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Cheah, Isaac
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Cheng, Julian Ming Sung
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Chiu, Weisheng
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Chu, Rongwei
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Di Benedetto, C. Anthony
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Khare, Arpita
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Kim, Juran
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Pornpitakpan, Chanthika
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Septianto, Felix
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Ahn, Jiseon
3
Anisimova, Tatiana
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Ghaffar, Abdul
3
Hunt, James M.
3
Jebarajakirthy, Charles
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Kaynak, Erdener
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Koo, Dong-Mo
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Koo, Dong-mo
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Liao, Junyun
3
Mattila, Pekka
3
Ng, Mark
3
Olsen, Svein O.
3
Park, Seong-yeon
3
Quach, Sara
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Teah, Min
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
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ECONIS (ZBW)
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The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Impact of COVID-19 pandemic upon fashion
consumer
behavior
: focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Role of user-created programs in online game
consumer
behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
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