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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Kim, Sang Jin"
~person:"Di Benedetto, C. Anthony"
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Consumer behaviour
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Innovation
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Augmented reality marketing
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Brand management
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Consumer innovativeness
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consumer decision-making
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Kim, Sang Jin
Di Benedetto, C. Anthony
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Islam, Tahir
4
Kim, Juran
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Mathur, Anil
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Chung, Christina
3
Ghaffar, Abdul
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Hunt, James M.
3
Kim, Wooyang
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Koo, Dong-mo
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Mattila, Pekka
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Ng, Mark
3
Park, Seong-yeon
3
Vescovi, Tiziano
3
Ackerman, David
2
Baker, Andrew M.
2
Belk, Russell W.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
2
Disegna, Marta
2
Dixit, Saurabh Kumar
2
Donvito, Raffaele
2
Han, Sang-Lin
2
Henry, Paul Conrad
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Jeon, Jung Ok
2
Khare, Arpita
2
Kincl, Tomas
2
Koo, Dong-Mo
2
Lam, Aris Y. C.
2
Lau, Mei Mei
2
Law, Monica
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Lee, Ki Hoon
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Asia Pacific journal of marketing and logistics
4
Journal of business research : JBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
2
Consumer innovativeness and international
consumer
behavior
: comments and extensions
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Hunt, James M.
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 184-194
Persistent link: https://www.econbiz.de/10011774972
Saved in:
3
Role of user-created programs in online game
consumer
behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
4
Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Hunt, James M.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010405834
Saved in:
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