Previous research has investigated some of the relationships among brand parity (BP), brand image (BI), brand satisfaction (BS), and brand loyalty (BL). However, there is not a model investigating all of them in a single conceptual model. Based on information processing theory, the first aim of...

Despite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster analysis the ensuing knowledge about this topic remains elusive. This study aims to (1) systematically synthesize, condensate and understand the research regarding sensory...

This study aimed to determine the interaction between internal and external factors of consumers indicated by perceived values, green products, and environmental behavior on customers’ decisions to purchase fast food restaurants’ eco-friendly products indicated by green trust and repurchase...