This study examines the defection patterns of post-paid telephone customers based on migrant status and season-wise acquisition using the Weibull model. Data from 48,666 post-paid customers were extracted from the data warehouse of a telephone company in Nepal. After pre-processing, the migrant...

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...