Search Results - subject:"Consumer behavior."

Factors influencing purchase intention of sports drinks and carbonated drinks

Niloy, Ahnaf Chowdhury - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10012886127

Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective

Barker, Rachel; Hanekom, Janette - In: Consumer behavior review : CBR 6 (2022) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10013532230

Ethically minded consumer behavior of apparel : an examination of antecedents and consequences

Gorše, Maja Hrlec; Kos Koklič, Mateja; Zalokar, Anže - In: Economic and business review : EBR 24 (2022) 4, pp. 196-207

Persistent link: https://www.econbiz.de/10013534370

Consumer usage intention of electronic wallets during the COVID-19 pandemic in Malaysia

Ojo, Adedapo Oluwaseyi; Olawole Fawehinmi; Oluwayomi … - In: Cogent business & management 9 (2022) 1, pp. 1-15

An electronic wallet (e-wallet) is the digital equivalent of a physical wallet that can support cashless and contactless payment, thereby enabling consumers' to meet the physical contact restrictions imposed to contain the spread of COVID-19. Hence, consistent with the increasing awareness of...

Persistent link: https://www.econbiz.de/10014429034

Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention

Silaban, Pantas H.; Silalahi, Andri Dayarana K.; … - In: Cogent business & management 9 (2022) 1, pp. 1-17

. Thus, YouTubers' product-review content on YouTube influences consumer behavior in both hedonic and utilitarian terms …

Persistent link: https://www.econbiz.de/10014429109

Ethically minded consumer behavior of Generation Z in Vietnam : the impact of socialization agents and environmental concern

Tri D. Le; Hoang Duc Tran; Thi Que Huong Hoang - In: Cogent business & management 9 (2022) 1, pp. 1-22

ethically minded consumer behavior (EMCB) of young consumers by drawing on the socialization framework. The context of this …

Persistent link: https://www.econbiz.de/10014433749

Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness

Lopez, Alberto; Garza, Ricardo - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 438-456

Persistent link: https://www.econbiz.de/10013286435

Assessing the pricing persceptives of motorcycle product attributes on customer behavior

Suryadi; Afiatin, Yunia; Djajanto, Ludfi - In: International journal of finance & banking studies : JJFBS 11 (2022) 1, pp. 46-52

Persistent link: https://www.econbiz.de/10012804722

Financial and marketing purchase conditions of organic baby food

Jarczok-Guzy, Magdalena - In: European research studies 25 (2022) 1, pp. 320-340

Persistent link: https://www.econbiz.de/10012807221

The perceived quality of wooden building materials : a systematic literature review and future research agenda

Harju, Charlotta - In: International journal of consumer studies 46 (2022) 1, pp. 29-55

Persistent link: https://www.econbiz.de/10012807976