As environmental concerns continue to arise, companies are increasingly turning to green marketing strategies and promoting green purchasing decisions to meet consumer demand for sustainable products and services. Peripheral regions, often overlooked in discussions about sustainability, have a...

Fuzzy marketing considers the degree to which a customer belongs to specific segments and subsequently allows them to be targeted with messages that engage them emotionally. To better understand the application and importance of fuzzy logic in marketing strategy, we developed a systematic...

This paper investigates how consumers' perceived motivations for corporate social responsibility (CSR) influence retail store re-visit intentions, and how consumers' cultural beliefs influence consumers' perception of CSR activities during the Covid-19 pandemic. Two studies were conducted, the...