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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of business research : JBR"
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Consumer behaviour
2,179
Konsumentenverhalten
2,179
Brand management
399
Markenführung
399
Brand image
371
Markenimage
371
Beziehungsmarketing
345
Relationship marketing
345
Brand
226
Markenartikel
221
Social Web
209
Social web
209
Internet marketing
186
Online-Marketing
186
Emotion
172
Online retailing
172
Online-Handel
172
Advertising effects
152
Werbewirkung
152
Customer satisfaction
147
Kundenzufriedenheit
147
Luxury goods
139
Luxusgüter
139
Personality psychology
125
Persönlichkeitspsychologie
125
Viral marketing
122
Virales Marketing
122
Dienstleistungsqualität
117
Service quality
117
Einzelhandel
115
Retail trade
115
Advertising
100
Werbung
95
USA
94
United States
93
Perception
83
Wahrnehmung
82
Experiment
80
Cognition
75
Kognition
75
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Undetermined
1,474
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Article
2,161
Book / Working Paper
19
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Article in journal
2,175
Aufsatz in Zeitschrift
2,175
Collection of articles of several authors
29
Sammelwerk
29
Conference paper
20
Konferenzbeitrag
20
Conference proceedings
5
Konferenzschrift
5
Bibliografie enthalten
1
Bibliography included
1
Book review
1
Case study
1
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1
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1
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English
2,179
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1
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Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Seo, Yuri
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Shukla, Paurav
10
Teng, Lefa
10
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Septianto, Felix
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Gentina, Elodie
8
Merchant, Altaf
8
Roy, Rajat
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Dennis, Charles
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Mattila, Anna S.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Roy, Sanjit
7
Sharma, Piyush
7
Shiu, Edward
7
Wagner, Udo
7
Aiello, Gaetano
6
Babin, Barry J.
6
Balabanis, George
6
Behl, Abhishek
6
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Institution
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Symposium on Cross Cultural Consumer and Business Studies <5, 1995, Hong Kong>
1
Published in...
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Journal of consumer behaviour : an international research review
Journal of business research : JBR
Journal of retailing and consumer services
1,931
International journal of consumer studies
734
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
493
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing communications
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
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ECONIS (ZBW)
2,179
USB Cologne (EcoSocSci)
1
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Ripping off regular consumers? : the antecedents and consequences of consumers' perceptions of e-commerce platforms' digital power abuse
Chen, Qian
;
Wang, Yumeng
;
Gong, Yeming
;
Liu, Shan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014368198
Saved in:
3
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Person vs. purchase comparison : how material and experiential purchases evoke consumption-related envy in others
Park, Joowon
;
Banker, Sachin
;
Masters, Tamara
;
Yu-Buck, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014331819
Saved in:
6
Waste on Impulse? : food ordering, calorie intake and waste in out-of-home consumption
Doorn, Jenny van
;
Luiting-Drijfhout, Marit
;
Ittersum, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014331829
Saved in:
7
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
8
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
9
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
10
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
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