//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Consumer behaviour"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
912
Konsumentenverhalten
912
Brand management
340
Markenführung
340
Brand image
298
Markenimage
298
Brand
215
Markenartikel
213
Advertising effects
172
Werbewirkung
172
Beziehungsmarketing
107
Relationship marketing
107
Advertising
105
Werbung
103
Internet marketing
100
Online-Marketing
100
Social Web
90
Social web
90
Emotion
75
Marketing management
61
Marketingmanagement
61
Luxury goods
54
Luxusgüter
54
Personality psychology
54
Persönlichkeitspsychologie
54
Viral marketing
50
Virales Marketing
50
USA
45
United States
45
Corporate Social Responsibility
43
Corporate social responsibility
43
China
32
Cognition
32
Kognition
32
Brand loyalty
30
Perception
30
Wahrnehmung
30
Confidence
28
Customer satisfaction
28
Kundenzufriedenheit
28
more ...
less ...
Online availability
All
Undetermined
468
Free
20
Type of publication
All
Article
897
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
913
Aufsatz in Zeitschrift
913
Collection of articles of several authors
16
Sammelwerk
16
Case study
4
Fallstudie
4
Conference paper
3
Festschrift
3
Konferenzbeitrag
3
Konferenzschrift
2
Conference proceedings
1
more ...
less ...
Language
All
English
913
Author
All
Johnson, Lester W.
6
Muehling, Darrel D.
6
Pelsmacker, Patrick de
6
Sung, Yongjun
6
Wiedmann, Klaus-Peter
6
Schultz, Don E.
5
Spears, Nancy
5
Um, Nam-Hyun
5
Amos, Clinton
4
Baxter, Stacey M.
4
Gabrielli, Veronica
4
Grappi, Silvia
4
Hassan, Louise M.
4
Ilicic, Jasmina
4
Kim, Dong Hoo
4
Kim, Soojung
4
Kulczynski, Alicia
4
Lee, Joonghwa
4
Pentina, Iryna
4
Phau, Ian
4
Phua, Joe
4
Song, Doori
4
Abratt, Russell
3
Baghi, Ilaria
3
Bailey, Ainsworth Anthony
3
Bajde, Domen
3
Bartels, Jos
3
Bei, Lien-ti
3
Belk, Russell W.
3
Bellman, Steven
3
Block, Martin P.
3
Buchanan-Oliver, Margo
3
Caruana, Albert
3
Dens, Nathalie
3
Dodoo, Naa Amponsah
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Fitchett, James
3
Flavián Blanco, Carlos
3
Gentina, Elodie
3
more ...
less ...
Institution
All
Global Brand Conference <11., 2016, Bradford>
1
Published in...
All
Journal of consumer behaviour : an international research review
Journal of marketing communications
The journal of brand management : an international journal
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,897
International journal of consumer studies
734
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
493
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
SpringerLink / Bücher
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of fashion marketing and management
283
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Cogent business & management
260
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
more ...
less ...
Source
All
ECONIS (ZBW)
913
Showing
1
-
10
of
913
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
3
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
4
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
5
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
6
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
7
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
8
Social anxiety and the consumer : Examining the relationship between social media users’ level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
9
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
10
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->