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~isPartOf:"Young consumers : insight and ideas for responsible marketers"
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Consumer behaviour
257
Konsumentenverhalten
256
Jugendliche
117
Youth
117
Children
69
Kinder
69
Brand image
29
Markenimage
29
Target group
29
Zielgruppe
29
Internet marketing
28
Online-Marketing
28
Social Web
28
Social web
28
Brand management
26
Markenführung
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China
23
Consumer socialization
21
Advertising effects
20
Students
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Studierende
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Werbewirkung
20
Brand
19
USA
18
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Young consumers
18
Markenartikel
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Personality psychology
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14
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14
Qualitative methods
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Chan, Kara
14
Brennan, Linda
4
Tjiptono, Fandy
4
Aleti, Torgeir
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Arli, Denni
3
Damay, Coralie
3
Hiram Ting
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Laaksonen, Pirjo
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Lundby, Erika
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McNeill, Lisa S.
3
Nga, Joyce K. H.
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Parker, Lukas
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Cheung, Cherry Tin Yan
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Chin, Chee Hua
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Cody, Kevina
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Dean, Dwane H.
2
Dietrich, Timo
2
Ding Hooi Ting
2
Duffett, Rodney Graeme
2
Ezan, Pascale
2
Fan, Fei
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Faupel, Ulya
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Gollety, Mathilde
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Gong, Jiankun
2
Guichard, Nathalie
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Gupta, Ashish
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Haselhoff, Vanessa
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Holzmüller, Hartmut H.
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Hwa, Jacky Cheah Jun
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Ironico, Simona
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Johnson, Kim K. P.
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Kehily, Mary Jane
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Kubacki, Krzysztof
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Lapierre, Matthew A.
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Leipämaa-Leskinen, Hanna
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Ng, Peggy M. L.
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Ng, Yu Leung
2
Phau, Ian
2
Ren, Lianping
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Rundle-Thiele, Sharyn
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
377
Journal of Consumer Marketing
366
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
301
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
The international review of retail, distribution and consumer research
292
Journal of marketing
290
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International Journal of Retail & Distribution Management
263
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
257
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"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Practice theory approach to Gen Z's sustainable clothing consumption in Finland
Gurova, Olga
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10015046760
Saved in:
3
Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications
Duffett, Rodney Graeme
;
Maraule, Mihlali
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 607-624
Persistent link: https://www.econbiz.de/10015047526
Saved in:
4
Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa
;
Oliveira, Rodrigo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10015047538
Saved in:
5
The effect of online customer reviews and celebrity endorsement on young female consumers' purchase intentions
Macheka, Theresa
;
Quaye, Emmanuel Silvia
;
Ligaraba, Neo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
4
,
pp. 462-482
Persistent link: https://www.econbiz.de/10015047379
Saved in:
6
Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos
;
Manganari, Emmanouela
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10014302692
Saved in:
7
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
8
Children's consumption culture development through Christmas myths : ethical implications
Kennedy, Ann-Marie
;
Waiguny, Martin K. J.
;
Lockie, …
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
2
,
pp. 321-343
Persistent link: https://www.econbiz.de/10013367892
Saved in:
9
Exploring the usage intention of AI-powered devices in smart homes among millennials and zillennials : the moderating role of trust
Chin, Chee Hua
;
Winnie Poh Ming Wong
;
Cham Tat Huei
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014511516
Saved in:
10
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
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