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~subject:"Brand image"
~isPartOf:"Journal of marketing"
~person:"Völckner, Franziska"
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Brand image
Consumer behaviour
2
Konsumentenverhalten
2
Markenimage
2
Brand extension
1
Designation of origin
1
Emerging economies
1
Erfolgsfaktor
1
Herkunftsbezeichnung
1
International marketing
1
Internationales Marketing
1
Markentransfer
1
Meta-Analyse
1
Meta-analysis
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Schwellenländer
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Success factor
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brand extension
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categorization theory
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category extension
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extension fit
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line extension
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meta-analysis
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parent brand equity
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signaling theory
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Völckner, Franziska
Kwak, Hyokjin
3
Puzakova, Marina
3
Batra, Rajeev
2
MacInnis, Deborah J.
2
Nunes, Joseph C.
2
Rocereto, Joseph F.
2
Steenkamp, Jan-Benedict E. M.
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Angle, Justin
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Barone, Michael J.
1
Bijmolt, Tammo H. A.
1
Billett, Matthew T.
1
Bitner, Mary Jo
1
Brooks, Gillian
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
Choi, Woo Jin
1
Chu, Xing-Yu
1
Connors, Scott
1
Costello, John P.
1
Cutright, Keisha M.
1
Dahl, Darren W.
1
Datta, Hannes
1
Drèze, Xavier
1
Du, Katherine M.
1
Duhachek, Adam
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Journal of marketing
Brand management ; Vol. 3
1
Essays on the effects of brand names and prices on consumer behavior
1
International journal of electronic commerce : IJEC
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
2
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
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