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~subject:"Brand image"
~subject:"Deutschland"
~person:"Walsh, Gianfranco"
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Search: subject:"Consumer behaviour"
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Brand image
Deutschland
Consumer behaviour
51
Konsumentenverhalten
51
Germany
13
Beziehungsmarketing
12
Relationship marketing
12
Brand management
7
Markenführung
7
E-commerce
6
Electronic Commerce
6
Customer satisfaction
5
Decision under uncertainty
5
Entscheidung unter Unsicherheit
5
Kundenzufriedenheit
5
Market research
5
Marktforschung
5
Measurement
5
Messung
5
Brand
4
Markenartikel
4
Markenimage
4
Cluster analysis
3
Clusteranalyse
3
Cognition
3
Cultural identity
3
Customer service
3
Dienstleistungsqualität
3
Dienstleistungssektor
3
Emotion
3
Information behaviour
3
Informationsverhalten
3
Innovation
3
Kognition
3
Kulturelle Identität
3
Kundenservice
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Meinung
3
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15
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1
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German
10
English
7
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Walsh, Gianfranco
Bauer, Hans H.
54
Huber, Frank
53
Wiedmann, Klaus-Peter
37
Phau, Ian
28
Diamantopoulos, Adamantios
26
Gierl, Heribert
26
Loureiro, Sandra Maria Correia
25
Spiller, Achim
25
Swoboda, Bernhard
24
Gerpott, Torsten J.
23
Herrmann, Andreas
20
Gröppel-Klein, Andrea
19
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Roosen, Jutta
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Sauer, Nicola E.
17
Ekinci, Yuksel
15
Foscht, Thomas
15
Burmann, Christoph
14
Diller, Hermann
14
Herrmann, Roland
14
Sarkar, Juhi Gahlot
14
Wildner, Raimund
14
Frondel, Manuel
13
Kenning, Peter
13
Madlener, Reinhard
13
Meyer, Frederik
13
Schmitz, Hendrik
13
Sreejesh, S.
13
Diehl, Sandra
12
Falk, Armin
12
Fetscherin, Marc
12
Grabka, Markus M.
12
Grunert, Klaus G.
12
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Marketing : ZFP ; journal of research and management
4
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
2
European retail research
1
Gabler Edition Wissenschaft
1
International journal of markets and business systems
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The journal of product & brand management
1
Zeitschrift für Energiewirtschaft : ZfE
1
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ECONIS (ZBW)
17
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1
Discount venture brands : self-congruity and perceived value-for-money?
Baker, Thomas L.
;
Chari, Simos
;
Daryanto, Ahmad
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 412-419
Persistent link: https://www.econbiz.de/10012257635
Saved in:
2
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
3
Investigating consumer confusion proneness cross-culturally : empirical evidence from the USA, Germany, and Thailand
Walsh, Gianfranco
;
Lindridge, Andrew
;
Mitchell, …
- In:
International journal of markets and business systems
2
(
2016
)
3
,
pp. 226-242
Persistent link: https://www.econbiz.de/10011715890
Saved in:
4
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
5
Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
Saved in:
6
Purchasing vacation packages through shop-at-home television programs : an analysis of consumers' consumption motives
Walsh, Gianfranco
;
Gwinner, Kevin P.
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10003830907
Saved in:
7
Measurement of attitude toward private labels: a replication and extension
Kilian, Thomas
;
Walsh, Gianfranco
;
Buxel, Holger
- In:
European retail research
22
(
2008
),
pp. 69-85
Persistent link: https://www.econbiz.de/10003818167
Saved in:
8
Die Identifizierung von eMavens auf Internet-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
9
Analyse der Wiederkaufbereitschaft von Automobilkunden : Befunde einer empirischen Untersuchung
Niermann, Stefan
;
Walsh, Gianfranco
;
Toropov, Vassisli
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 156-175
Persistent link: https://www.econbiz.de/10003013971
Saved in:
10
Gestern geklaut, heute gekauft? : eine Untersuchung zum Paradigmenwechsel unter Musikkonsumenten
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
;
Walsh, Gianfranco
; …
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001785104
Saved in:
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